With this knowledge you’ll be able to:

  • Learn from the intermediate level of Digital Marketing
  • Work with multiple social media platforms like Facebook, Instagram, LinkedIn, Twitter, Etc., to manage and support online businesses.
  • Learn the basics of marketing and audience assessment to start using the digital marketing channels.
  • Work with Beginner level digital marketing projects

Requirements

  • A laptop/pc with a working internet connection.
  • Passion to learn digital marketing

Interested in this course? Email us at academy@learnio.eu

  • Webinar105 Unique Lessons
  • Document2 Quizzes
  • MessageCommunity Support
  • Like iconFeedback from Mentor
  • Lifetime-accessLifetime Access
  • SmartphoneMobile Friendly Content
  • CertificateCertificate

Course Description

Digital Marketing is the future of marketing, and more brands are switching toward the digital form of marketing to get their desired outcome. Digital Marketing has increased in demand, and more brands are changing to the digital marketing format to get their desired outcome. This program will teach you A to Z to start your career as a professional digital marketer. 


Curriculum

11 Chapters · 105 Lessons · 0 2898 4796 3813 5488 2809 3681 5896 8295 5987 0
  • Chapter 00: Welcome

    • C0.01: Welcome to your learning journey!

    • C0.02: What is Learnio?

    • C0.03: Setting goals

    • C0.04: Join our Community

    • C0.05: How it works: Assignments

    • C0.06: How it works: Quiz

  • Chapter 01: Introduction to Digital Marketing

    • C1.00 Course Introduction from Mentor

    • C1.01 Chapter Intro: What will we learn

    • C1.02 Introduction to Digital Marketing

    • C1.03 History of Digital Marketing

    • C1.04 Traditional Marketing vs Digital Marketing

    • C1.05 Why do we need Digital Marketing and how this is changing our life

    • C1.06 Bonus: A Short Video of a clip from a Football Match Which Used AR

    • C1.07 Platforms and Tools used for Digital Marketing

    • C1.08 Growth of Digital Marketing World Wide

    • C1.09 Recap of the Section

    • C1.10 Quiz: Traditional vs Digital Marketing - Identify What's what!

  • Chapter 02: Introduction to Facebook Marketing and Facebook Pages

    • C2.01 What will we learn in this Section

    • C2.02 Introduction to Facebook Marketing and Facebook Pages

    • C2.03 How we can use Facebook to Market Products and Services

    • C2.04 Difference Between a Facebook Page, a Facebook Profile and Facebook Groups

    • C2.05 Things to Consider Before Opening a Facebook Page

    • C2.06 How to Open a Facebook Page Part 2

    • C2.07 Call to Action Buttons

    • C2.08 Customizing a Facebook Page

    • C2.09 Understanding Basic Facebook Page Settings

    • C2.10 Recap of the Whole Section What did we learn from this section and how we can Apply it in Real life (Personal and Professional Use Case)

    • C2.11 Assignment: Open up a Facebook Page of your own and Send us the link

    • C2.12 Bonus How to create Instant Reply and Greeting Messages which works for you Automatically

  • Chapter 3: Introduction to Instagram

    • C3.1 What is Instagram - Why it is so Popular? History of Instagram

    • C3.2 Basic Terminology of Instagram

    • C3.3 Opening Instagram Personal Profile and Business Profile

    • C3.4 How to connect your Facebook Page to Instagram

    • C3.5 Build Your Instagram Marketing Strategy

    • C3.6 Successful Instagram Profile Auditing

    • C3.7 how to grow your instagram follower base

    • C3.8 Assignment on Instagram

  • Chapter 4: Introduction to LinkedIn

    • C4.2 Introduction to LinkedIn

    • C4.3 Create a LinkedIn account: Your Online CV

    • C4.4 How Professional LinkedIn Profile Helps

    • C4.5 How to make a great LinkedIn Profile

    • C4.6 Account overview

    • C4.7 LinkedIn Jobs: how to get jobs from LinkedIn

    • C4.8 LinkedIn Checklist

    • C4.9 LinkedIn Business Page: reach clients through LinkedIn

    • C4.10 LinkedIn Summary Writing

    • C4.11 LinkedIn Post Ideas!

  • Chapter 5: Introduction to Twitter

    • C5.2 What is Twitter and the impact of Twitter in Digital Businesses

    • C5.3 Creating a Twitter Account

    • C5.4 Tips and Tricks in choosing Twitter Username and Handle

    • C5.5 How to use Twitter for Business

    • C5.6 Power of Hashtags in twitter

    • C5.7 Why Twitter Marketing and what is twitter marketing strategy

    • C5.8 How to use Twitter for Business with tips and tricks

  • Chapter 6: Introduction to Pinterest

    • C6.2 What is Pinterest and the impact of Pinterest in Digital Businesses

    • C6.3 Opening a Pinterest Business Account for brand new users

    • C6.4 How to set up an account if you have a private Pinterest profile

    • C6.5 Optimizing Pinterest Profile with Pins

    • C6.6 Pinterest Marketing Strategy

    • C6.7 Different Pin Formats

    • C6.8 Creating Boards

    • C6.9 Adding Pinterest to your Website

  • Chapter 7: Introduction to Google Ads

    • C7.2 Introduction to Google Ads

    • C7.3 Features of google ads

    • C7.4 Things to know before working with Google Ads

    • C7.5 More Terminologies to Master google Ads

    • C7.6 Google Ads Manager Walk around

    • C7.8 Google Ads Settings

    • C7.9 Understanding the application of different type of Google Ads

  • Chapter 8: Introduction to YouTube

    • C8.2 What is YouTube and How to Use this platform

    • C8.3 Create a YouTube channel

    • C8.4 Creating Channel Background and Channel Logo

    • C8.5 Youtube Channel Settings a complete walkaround

    • C8.6 Uploading a video

    • C8.7 Video thumbnail and Custom Thumbnail Integration

    • C8.8 Keyword research and tag - Optimizing your YouTube Video

    • C8.9 Youtube SEO

    • C8.10 YouTube Marketing Tools will make your life easier

    • C8.11 YouTube Monetization

    • C8.12 Youtube Ad Policy and Youtube Terms of Agreement

    • C8.13 Copyright Strike and Royalty Free contents

    • C8.14 Create an AdSense account

    • C8.15 Adsense Account dashboard

  • Chapter 9: Defining a Digital Business, Identifying Opportunities and Digital Customer Avatar Creation

    • C9.02 Traditional Offline Business vs Digital Business, Advantages of Digital business, How to reach to people virtually

    • C9.03 Case Study: 3 Digital transformation examples to inspire your journey

    • C9.04 Different type of Business transitioning to Digital - How to be better from competition

    • C9.05 Define and Find out the Business Goals

    • C9.06 Brand, Product and Service Positioning

    • C9.07 Marketing vs Branding

    • C9.08 Understanding Consumer Behavior

    • C9.09 Finding out the USP

    • C9.10 Quiz: General Quiz about different Brands and their USP

    • C9.11 Design and Define a Customer Avatar - Application of a customer avatar in Facebook Ads

    • C9.12 Bonus: Customer Avatar Worksheet

    • C9.13 Bonus_ Case Study on IKEA's Customer Avatar

    • C9.13.1 Bonus Download: Case Study on IKEA's Customer Avatar

    • C9.14 SWOT Analysis

    • C9.15 Bonus: SWOT Analysis Worksheet

    • C9.16 AIDA Analysis

    • C9.17 Download: AIDA Analysis Worksheet

    • C9.18 Digital Product _ Service Life Cycle_ How to Deisgn and Plan for a Digital Business

    • C9.19 Download: Flow chart for Digital Business

    • C9.21 Assignment on SWOT analysis

    • C9.22 Case Study: 11 Inspiring Case Studies Of Digital Transformation

  • Thank you!

    • Congratulations