The All in One Professional Digital Marketing Course [Level 1]

C0.01: Welcome to your learning journey!

C0.02: What is Learnio?

C0.03: Setting goals

C0.04: Join our Community

C0.05: How it works: Assignments

C0.06: How it works: Quiz

C1.00 Course Introduction from Mentor

C1.01 Chapter Intro: What will we learn

C1.02 Introduction to Digital Marketing

C1.03 History of Digital Marketing

C1.04 Traditional Marketing vs Digital Marketing

C1.05 Why do we need Digital Marketing and how this is changing our life

C1.06 Bonus: A Short Video of a clip from a Football Match Which Used AR

C1.07 Platforms and Tools used for Digital Marketing

C1.08 Growth of Digital Marketing World Wide

C1.09 Recap of the Section

C1.10 Quiz: Traditional vs Digital Marketing - Identify What's what!

C2.01 What will we learn in this Section

C2.02 Introduction to Facebook Marketing and Facebook Pages

C2.03 How we can use Facebook to Market Products and Services

C2.04 Difference Between a Facebook Page, a Facebook Profile and Facebook Groups

C2.05 Things to Consider Before Opening a Facebook Page

C2.06 How to Open a Facebook Page Part 2

C2.07 Call to Action Buttons

C2.08 Customizing a Facebook Page

C2.09 Understanding Basic Facebook Page Settings

C2.10 Recap of the Whole Section What did we learn from this section and how we can Apply it in Real life (Personal and Professional Use Case)

C2.11 Assignment: Open up a Facebook Page of your own and Send us the link

C2.12 Bonus How to create Instant Reply and Greeting Messages which works for you Automatically

C3.1 What is Instagram - Why it is so Popular? History of Instagram

C3.2 Basic Terminology of Instagram

C3.3 Opening Instagram Personal Profile and Business Profile

C3.4 How to connect your Facebook Page to Instagram

C3.5 Build Your Instagram Marketing Strategy

C3.6 Successful Instagram Profile Auditing

C3.7 how to grow your instagram follower base

C3.8 Assignment on Instagram

C4.2 Introduction to LinkedIn

C4.3 Create a LinkedIn account: Your Online CV

C4.4 How Professional LinkedIn Profile Helps

C4.5 How to make a great LinkedIn Profile

C4.6 Account overview

C4.7 LinkedIn Jobs: how to get jobs from LinkedIn

C4.8 LinkedIn Checklist

C4.9 LinkedIn Business Page: reach clients through LinkedIn

C4.10 LinkedIn Summary Writing

C4.11 LinkedIn Post Ideas!

C5.2 What is Twitter and the impact of Twitter in Digital Businesses

C5.3 Creating a Twitter Account

C5.4 Tips and Tricks in choosing Twitter Username and Handle

C5.5 How to use Twitter for Business

C5.6 Power of Hashtags in twitter

C5.7 Why Twitter Marketing and what is twitter marketing strategy

C5.8 How to use Twitter for Business with tips and tricks

C6.2 What is Pinterest and the impact of Pinterest in Digital Businesses

C6.3 Opening a Pinterest Business Account for brand new users

C6.4 How to set up an account if you have a private Pinterest profile

C6.5 Optimizing Pinterest Profile with Pins

C6.6 Pinterest Marketing Strategy

C6.7 Different Pin Formats

C6.8 Creating Boards

C6.9 Adding Pinterest to your Website

C7.2 Introduction to Google Ads

C7.3 Features of google ads

C7.4 Things to know before working with Google Ads

C7.5 More Terminologies to Master google Ads

C7.6 Google Ads Manager Walk around

C7.8 Google Ads Settings

C7.9 Understanding the application of different type of Google Ads

C8.2 What is YouTube and How to Use this platform

C8.3 Create a YouTube channel

C8.4 Creating Channel Background and Channel Logo

C8.5 Youtube Channel Settings a complete walkaround

C8.6 Uploading a video

C8.7 Video thumbnail and Custom Thumbnail Integration

C8.8 Keyword research and tag - Optimizing your YouTube Video

C8.9 Youtube SEO

C8.10 YouTube Marketing Tools will make your life easier

C8.11 YouTube Monetization

C8.12 Youtube Ad Policy and Youtube Terms of Agreement

C8.13 Copyright Strike and Royalty Free contents

C8.14 Create an AdSense account

C8.15 Adsense Account dashboard

C9.02 Traditional Offline Business vs Digital Business, Advantages of Digital business, How to reach to people virtually

C9.03 Case Study: 3 Digital transformation examples to inspire your journey

C9.04 Different type of Business transitioning to Digital - How to be better from competition

C9.05 Define and Find out the Business Goals

C9.06 Brand, Product and Service Positioning

C9.07 Marketing vs Branding

C9.08 Understanding Consumer Behavior

C9.09 Finding out the USP

C9.10 Quiz: General Quiz about different Brands and their USP

C9.11 Design and Define a Customer Avatar - Application of a customer avatar in Facebook Ads

C9.12 Bonus: Customer Avatar Worksheet

C9.13 Bonus_ Case Study on IKEA's Customer Avatar

C9.13.1 Bonus Download: Case Study on IKEA's Customer Avatar

C9.14 SWOT Analysis

C9.15 Bonus: SWOT Analysis Worksheet

C9.16 AIDA Analysis

C9.17 Download: AIDA Analysis Worksheet

C9.18 Digital Product _ Service Life Cycle_ How to Deisgn and Plan for a Digital Business

C9.19 Download: Flow chart for Digital Business

C9.21 Assignment on SWOT analysis

C9.22 Case Study: 11 Inspiring Case Studies Of Digital Transformation

Congratulations