Introduction to Digital Marketing - Learnio Kosovo

C0.01: Welcome to your learning journey!

C0.02: What is Learnio?

C0.03: Setting goals

C0.04: Join our Community

C0.05: How it works: Assignments

C1.00 Course Introduction from Mentor

C1.01 Chapter Intro: What will we learn

C1.02 Introduction to Digital Marketing

C1.03 History of Digital Marketing

C1.04 Traditional Marketing vs Digital Marketing

C1.05 Why do we need Digital Marketing and how this is changing our life

C1.06 Bonus: A Short Video of a clip from a Football Match Which Used AR

C1.07 Platforms and Tools used for Digital Marketing

C1.08 Growth of Digital Marketing World Wide

C1.09 Recap of the Section

C1.10 Quiz: Traditional vs Digital Marketing - Identify What's what!

C2.01 What will we learn in this Section

C2.02 Introduction to Facebook Marketing and Facebook Pages

C2.03 How we can use Facebook to Market Products and Services

C2.04 Difference Between a Facebook Page, a Facebook Profile and Facebook Groups

C2.05 Things to Consider Before Opening a Facebook Page

C2.06 How to Open a Facebook Page Part 1

C2.07 How to Open a Facebook Page Part 2

C2.07.01 Call to Action Buttons

C2.08 Customizing a Facebook Page

C2.09 Understanding Basic Facebook Page Settings

C2.10 Recap of the Whole Section What did we learn from this section and how we can Apply it in Real life (Personal and Professional Use Case)

C2.11 Assignment: Open up a Facebook Page of your own and Send us the link

C2.12 Bonus How to create Instant Reply and Greeting Messages which works for you Automatically

C3.01 - Chapter Intro: What will we learn

C3.02 What is Facebook Business Manager

C3.03 How to Open a Facebook Business

C3.03.1 Business suite to business manager transformation

C3.04 Assignment: Send a Screenshot of your Own Business Manager Account

C3.05 How to Add your page to Facebook Business Manager

C3.06 Advantages of Facebook Business Manager

C3.07 How to Increase security of Facebook Business Manager

C3.08 Features of Facebook Business Manager and how Facebook is building a Business Eco system

C3.09 How to request access to clients Facebook Page and Business assets

C3.10 Recap of the Whole Section_ What did we learn from this section and how we can Apply it in Real life (Personal and Professional Use Case)

C3.11 Quiz: MCQ regarding Facebook Business Manager

C3.12 Bonus_ How to Add FAQ which automatically replies for you whether you are online or not on Facebook Page

C4.01 Chapter Intro_ What will we learn

C4.02 What is Facebook Ads and Facebook Algorithm - How it Works

C4.03 Basic Introduction to Facebook Ads

C4.04 Basic Advertising Terminology

C4.05 Quiz on the Advertising Terminology

C4.06 How to set up Facebook Ad Account

C4.07 Developing Facebook Ads Strategy

C4.08 Boost post vs Facebook Ads Manager

C4.09 Understanding Facebook Ads Structure

C4.10 Understanding Facebook Ads Objectives

C4.11 Facebook Ads Audience Selection

C4.12 Bonus: Learn more about Facebook Targeting

C4.13 How to Select your Audience - Demographic Selection

C4.14 How to Select your Audience - Behavior Selection

C4.15 Facebook Ads Placements

C4.16 Choosing ad Format - Single image ads

C4.17 Choosing ad Format - Video ads

C4.18 Choosing ad Format - Carousel ads

C4.19 Animation Ads

C4.20 Key Facebook Ad Policies

C4.21 Recap of the Whole Section_ What did we learn from this section and how we can Apply it in Real life (Personal and Professional Use Case)

C4.22 Assignment on Target Audience

C4.23 Assignment: Understanding your selection for Target Audience

C4.24 Case Study: See how businesses are growing with Facebook marketing.

What's Next?