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49 Unique Lessons
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1 Quiz
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Community Support
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Feedback from Mentor
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Lifetime Access
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Mobile Friendly Content
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Certificate
Course Description
In this course, you will learn what copywriting is, the artistic and scientific ways to write your copies, and how you can monitor when your copy is working or not. The course structure is simple:
1) Get Attention
2) Show the Advantage
3) Prove the Advantage
4) Persuade
5) Call to Action.
We shall also explore what these five processes mean in the digital age and how you can use them in the social media landscape. Get ready to create more leads by writing copies that stick, persuade, and sell.
Upon completion of the course you will be able to effectively:
Conduct industry, product, and target market research
Select a local business/organisation for which to write ads
Fit your content and advertising efforts into an existing MARKETING strategy.
Develop an ADVERTISING strategy and plan.
Compare and contrast various advertising and its effectiveness
Identify advertising that properly executes an advertiser’s marketing strategy
Write advertisements for selected media that execute your strategy and plan
Create ad layouts, scripts, and storyboards for selective platforms
Perform copyediting and copy fitting tasks
Prerequisites and requirements:
Basic to intermediate Online Platforms & Social Media Management skills
Basic to Intermediate graphic design skills.
Intermediate English Composition & Writing Skills.
Course curriculum
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1 Chapter 00: Coderstrust
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C0.01: Welcome to your learning journey!
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C0.02: What is Coderstrust?
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C0.03: Coderstrust & You
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C0.04: Setting goals
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C0.05: Join our Community
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C0.06: How it works: Assignments
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C0.07: How it works: Quiz
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2 Chapter 1: Understanding Agile
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CH 01 01 - What is Agile Project Management
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CH 01 02 - The Agile Manifesto
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CH 01 03 - Applying the Agile Manifesto
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CH 01 04 - The 12 Agile Principles
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CH 01 05 - Litmus Test for Agile
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CH 01 06 - The Benefits of Agile
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CH 01 07 - Why Agile is Attractive
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Meet your Instructor
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3 Chapter 2: Agile Frameworks
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CH 02 01 - Agile Approaches
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CH 02 02 - Lean Product Development
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CH 02 03 - Scrum
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CH 02 04 - Extreme Programming (XP)
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CH 02 05 - The Rendezvous (Putting it All Together)
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CH 02 06 - Creating Agile Environments
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CH 02 07 - Agile Team Communication Essentials
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CH 02 08 - Choosing Agile Tools
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CH 02 09 - Deciding Agile Roles
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CH 02 10 - Setting Values
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CH 02 11 - Agile Team Philosophy
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4 Chapter 3: Agile Planning and Execution
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CH 03 01 - Agile Planning _ Execution
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CH 03 02 - The Product Vision
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CH 03 04 - Fine-tuning requirements and estimates
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CH 03 05 - Release Planning
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CH 03 06 - Sprint Planning
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CH 03 10 - The Sundown
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CH 03 03 - Product Roadmap and Features
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CH 03 07 - The Daily Scrum
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CH 03 08 - Progress Tracking
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CH 03 09 - Towards Shippable Functionality
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CH 03 11 - Showcasing work and inspection
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5 Chapter 4: Agile Management
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CH 04 01 - Managing Agile Scopes
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CH 04 03 - Managing Time and Costs-Budgets
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CH 04 02 - Managing Agile Procurement
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CH 04 04 - Managing Team Dynamics and Communication
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6 Chapter 5: Towards Agile Success
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CH 05 01 - Building a Solid Foundation
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CH 05 02 - Scaling Across Agile Teams
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CH 05 03 - Being an Agent of Change
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7 Chapter 6: APM Bundles of 10
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CH 06 01 - Ten Key Benefits of APM
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CH 06 02 - Ten Key Factors for Agile Project Success
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CH 06 03 - Ten Metrics for Agile Organizations
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8 Chapter 7: Wrapping it all up
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CH 07 01 - Championing Agile Transformation
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9 Conclusion
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One Last Step : Verification
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