Lesson 0.01 - Welcome to your learning journey!

Lesson 0.02 - Learnio & You

Lesson 0.03 - Setting goals

Lesson 0.04 - How it works: Assignments

Lesson 1.01 - Course Introduction

Lesson 1.02 - What is AI

Lesson 1.03 - Types of AI

Lesson 1.04 - Evolution of AI

Lesson 1.05 - AI in everyday life Part 1

Lesson 1.06 - AI in everyday life Part 2

Lesson 1.07 - Ethical Considerations

Lesson 2.01 - How AI Works

Lesson 2.02 - AI Terminology

Lesson 2.03 - AI vs Human Intelligence

Lesson 3.01 - Overview of AI Tools

Lesson 3.02- Popular AI tools

Lesson 3.03 - Getting Started with AI Tools Part 1

Lesson 3.04 - Getting Started with AI Tools Part 2

Lesson 3.05 - Getting Started with AI Tools Part 3

Lesson 3.06 - Getting Started with AI Part 4

Lesson 4.01 - Introduction to ChapGPT

Lesson 4.02 - Key features of ChatGPT

Lesson 4.03 - Hands-on Activities

Lesson 5.01 - What is Prompt Engineering 1 edited

Lesson 5.02 - Components of a good prompt

Lesson 5.03 - Techniques for Crafting Prompts

Lesson 5.04 - Advanced Prompting Techniques

Lesson 5.05 - Hands-on Activities

Lesson 5.06 - Evaluating and Iterating Prompts

Lesson 6.01 - Chapter Introduction and what we will learn

Lesson 6.02 - Why AI matters in Digital Marketing and a comparison between AI and non AI era

Lesson 6.03 - Top AI Platforms for information and critical reasoning

Assignment: Practical Evaluation of AI Platforms

Lesson 6.04 - Top AI Platforms for specific use cases

Lesson 6.05 AI in Digital Marketing Tasks

Lesson 6.06 Case Study: Coca-Cola _ AI

Lesson 6.07 AI in Marketing - The Big Shift and Strategic Use Cases in Industry

Lesson 6.08 The Changing Landscape- How AI Redefines Marketer Roles

Lesson 6.09 AI in the Marketing Funnel

Lesson 6.10 - Case Studies of AI-Driven Success

Assignment: Hands-on Exploration of AI Platforms

Lesson 6.11 Case Studies of AI-Driven Success

Lesson 6.12 - AI Tools for Content Creation and Showing Demo of How to use 6 AI agent together to create captions

Lesson 6.13 - Demo - Social Media Visual creation with ChatGPT 4o_ Dall-E 3_ Gemini 2.5 Flash_ Bing Image Generator and Canva AI

Assignment: AI-Driven Social Media Caption and Visual Creation

Lesson 6.14 - Demo with AI - Blog writing - Image Generation and Caption creation

Lesson 6.15 - AI Tools for SEO _ Keyword Research and Demo of Answer The Public

Lesson 6.16 - AI Tools for Ads and Targeting

Lesson 6.17 - Demo of Albert AI_ Smartly.io and AdCreative.ai

Lesson 6.18 Prompt Example for Ads

Lesson 6.19 - AI Tools for Social Media Management and Organic Posting and Demo of Buffer and Later tool

Lesson 6.20 AI Tools for Analytics _ Reporting

Lesson 6.21 Demo of Google Analytics 4_ Microsoft Clarity and Google Looker Studio

Lesson 6.22 AI Tools for Email Marketing Automation - Demo with Mailchimp and Brevo:SendInBlue

Lesson 6.23 AI Tools for Chatbots _ Customer Service - Demo with Tidio_ Hubspot and ManyChat

Lesson 6.24 AI Tools for Marketing Process Automation

Lesson 6.25 - The Essential Free AI Stack

Lesson 6.26 - Practical Application_ Building a Campaign

Lesson 6.27 - Hands on Activity _ It’s Your Turn

Lesson 6.28 - AI Prompt Library and Case Studies

Lesson 6.29 Ethical Considerations and the Human Touch

Lesson 6.30 - AI Marketing Campaign Planning Worksheet

AI Marketing Campaign Planning Worksheet

Your 4-Week AI Implementation Challenge

Lesson 6.31 Key Takeaways _ The Future

Lesson 6.32 Resources to Stay Updated

AI Prompt Library and Case Studies

AI Marketing Campaign Planning Worksheet