Digital Marketing is the future of marketing and it has already taken a fair share of the overall marketing world. With proper digital marketing strategies, companies can easily target the most niche users relevant to their field. In this program, we will teach you everything you need to know to become a professional digital marketer.
C0.01: Welcome to your learning journey!
ResourceC0.02: What is Learnio?
ResourceC0.03: Setting goals
ResourceC0.04: Join our Community
ResourceC0.05: How it works: Assignments
ResourceC1.00 Course Introduction from Mentor
VideoC1.01 Chapter Intro: What will we learn
VideoC1.02 Introduction to Digital Marketing
VideoC1.03 History of Digital Marketing
VideoC1.04 Traditional Marketing vs Digital Marketing
VideoC1.05 Why do we need Digital Marketing and how this is changing our life
VideoC1.06 Bonus: A Short Video of a clip from a Football Match Which Used AR
VideoC1.07 Platforms and Tools used for Digital Marketing
VideoC1.08 Growth of Digital Marketing World Wide
VideoC1.09 Recap of the Section
VideoC1.10 Quiz: Traditional vs Digital Marketing - Identify What's what!
ResourceC2.01 What will we learn in this Section
VideoC2.02 Introduction to Facebook Marketing and Facebook Pages
VideoC2.03 How we can use Facebook to Market Products and Services
VideoC2.04 Difference Between a Facebook Page, a Facebook Profile and Facebook Groups
VideoC2.05 Things to Consider Before Opening a Facebook Page
VideoC2.06 How to Open a Facebook Page Part 1
VideoC2.07 How to Open a Facebook Page Part 2
VideoC2.07.01 Call to Action Buttons
VideoC2.08 Customizing a Facebook Page
VideoC2.09 Understanding Basic Facebook Page Settings
VideoC2.10 Recap of the Whole Section What did we learn from this section and how we can Apply it in Real life (Personal and Professional Use Case)
VideoC2.11 Assignment: Open up a Facebook Page of your own and Send us the link
ResourceC2.12 Bonus How to create Instant Reply and Greeting Messages which works for you Automatically
VideoC3.01 - Chapter Intro: What will we learn
VideoC3.02 What is Facebook Business Manager
VideoC3.03 How to Open a Facebook Business
VideoC3.03.1 Business suite to business manager transformation
VideoC3.04 Assignment: Send a Screenshot of your Own Business Manager Account
ResourceC3.05 How to Add your page to Facebook Business Manager
VideoC3.06 Advantages of Facebook Business Manager
VideoC3.07 How to Increase security of Facebook Business Manager
VideoC3.08 Features of Facebook Business Manager and how Facebook is building a Business Eco system
VideoC3.09 How to request access to clients Facebook Page and Business assets
VideoC3.10 Recap of the Whole Section_ What did we learn from this section and how we can Apply it in Real life (Personal and Professional Use Case)
VideoC3.11 Quiz: MCQ regarding Facebook Business Manager
ResourceC3.12 Bonus_ How to Add FAQ which automatically replies for you whether you are online or not on Facebook Page
VideoC4.01 Chapter Intro_ What will we learn
VideoC4.02 What is Facebook Ads and Facebook Algorithm - How it Works
VideoC4.03 Basic Introduction to Facebook Ads
VideoC4.04 Basic Advertising Terminology
VideoC4.05 Quiz on the Advertising Terminology
ResourceC4.06 How to set up Facebook Ad Account
VideoC4.07 Developing Facebook Ads Strategy
VideoC4.08 Boost post vs Facebook Ads Manager
VideoC4.09 Understanding Facebook Ads Structure
VideoC4.10 Understanding Facebook Ads Objectives
VideoC4.11 Facebook Ads Audience Selection
VideoC4.12 Bonus: Learn more about Facebook Targeting
ResourceC4.13 How to Select your Audience - Demographic Selection
VideoC4.14 How to Select your Audience - Behavior Selection
VideoC4.15 Facebook Ads Placements
VideoC4.16 Choosing ad Format - Single image ads
VideoC4.17 Choosing ad Format - Video ads
VideoC4.18 Choosing ad Format - Carousel ads
VideoC4.19 Animation Ads
VideoC4.20 Key Facebook Ad Policies
VideoC4.21 Recap of the Whole Section_ What did we learn from this section and how we can Apply it in Real life (Personal and Professional Use Case)
VideoC4.22 Assignment on Target Audience
ResourceC4.23 Assignment: Understanding your selection for Target Audience
ResourceC4.24 Case Study: See how businesses are growing with Facebook marketing.
ResourceC5.02 Traditional Offline Business vs Digital Business, Advantages of Digital business, How to reach to people virtually
VideoC5.03 Case Study: 3 Digital transformation examples to inspire your journey
ResourceC5.04 Different type of Business transitioning to Digital - How to be better from competition
VideoC5.05 Define and Find out the Business Goals
VideoC5.06 Brand, Product and Service Positioning
VideoC5.07 Marketing vs Branding
VideoC5.08 Understanding Consumer Behavior
VideoC5.09 Finding out the USP
VideoC5.10 Quiz: General Quiz about different Brands and their USP
ResourceC5.11 Design and Define a Customer Avatar - Application of a customer avatar in Facebook Ads
VideoC5.12 Bonus: Customer Avatar Worksheet
ResourceC5.13 Bonus_ Case Study on IKEA's Customer Avatar
VideoC5.13.1 Bonus Download: Case Study on IKEA's Customer Avatar
ResourceC5.14 SWOT Analysis
VideoC5.15 Bonus: SWOT Analysis Worksheet
ResourceC5.16 AIDA Analysis
VideoC5.17 Download: AIDA Analysis Worksheet
ResourceC5.18 Digital Product _ Service Life Cycle_ How to Deisgn and Plan for a Digital Business
VideoC5.19 Download: Flow chart for Digital Business
Resource5.21 Assignment on SWOT analysis
Resource5.22 Case Study: 11 Inspiring Case Studies Of Digital Transformation
ResourceC6.01 Section Intro_ What will we learn
VideoC6.02 Introduction to Advanced Facebook Ads
VideoC6.03 Facebook Ad Strategy For Ad Planning According To Objectives
VideoC6.04 Different Type of Ads
VideoC6.05 Quiz: Different type of Ad Objectives
ResourceC6.06 Create traffic ads
VideoC6.07 Create reach ads
VideoC6.08-09 Create Engagement ads and Create Page Like ads
VideoC6.10 Create Message ads
VideoC6.11 Create Brand Awareness ads
VideoC6.12 Lead Generation ads
VideoC6.13 Lead Gen via Messages
VideoC6.14 Assignment
ResourceC6.15 Instant Articles
VideoC6.16 Facebook Article on Bidding Strategy and Automatic Bidding vs Custom Bidding
ResourceC6.18 Case Study: Partner + advertiser case studies
ResourceC7.02 What is Content Marketing
VideoC7.03 Content variations
VideoC7.04 Example of Content Variations
VideoC7.05 Copywriting strategy
VideoC7.06 Social media content
VideoC7.07 Design Content for Free and Easy with Canva
VideoC7.08 Advanced Canva Settings and Walk Around
VideoC7.09 Designing with Canva
VideoC7.10 Assignment
ResourceC7.11 Basic Video Editing
VideoC7.12 Content Marketing Plan
VideoC7.13 Plagiarism Checker for Text Based Contents and google Readability Test
VideoC7.14 Quiz: MCQ to differentiate content marketing from social media marketing
ResourceC8.01 Introduction to Facebook Publishing Tools and CRM(Customer Relationship Management) Tools
VideoC8.02 Introduction to Facebook Creator Studio and Walk-around of the options
VideoC8.03 Facebook Post Scheduling and Stats
VideoC8.04 Facebook Monetization_ Earn from Facebook! How to earn being a content creator
VideoC8.05 Facebook Instant Experience (Canvas)
VideoC8.06 Assignment
ResourceC9.02 Importance of Websites
VideoC9.03 Benefits of websites
VideoC9.04 What is Domain?
VideoC9.05 What is Hosting?
VideoC9.06 How to Buy Domain and Hosting?
VideoC9.07 Quiz: MCQ regarding the definition and difference between Domain and Hosting
ResourceC9.08 Different Type of Websites and Power of E-commerce Website
VideoC9.09 Introduction to Wix.com
VideoC9.10 Introduction to Wordpress
VideoC9.11 Make a Quick Website with Wix
VideoC9.12 Let's Now See How we can install WordPress practically!
VideoC9.13 WordPress Themes - Theme Installation, Customization and Plugins
VideoC9.15 Website Security and What is SSL Certificate?
VideoC9.16 Introduction to CloudFlare and Get FREE SSL Certificate
VideoC9.18 Assignment
ResourceC10.01 Understanding Facebook Pixel
VideoC10.02 How we can leverage Facebook Pixel
VideoC10.03 How to Install Facebook Pixel
VideoC10.04 How to read data from Facebook Pixel
VideoC10.05 How to Create a Custom and Lookalike audience using the Facebook Pixel
VideoC10.06 Quiz: Facebook Pixel
ResourceC11.01 What is Facebook commerce Manager
VideoC11.02 How we can leverage from Facebook Commerce Manager
VideoC11.03 How to add products in commerce Manager:Catalog
VideoC11.04 How to use Collections in Facebook Ads
VideoC11.05 Facebook Commerce Guidelines
VideoC12.01 What is Facebook shops
VideoC12.02 How to Set up Facebook Shops
VideoC12.04 How to add products in Facebook shops
VideoC12.05 How to Customize Facebook shops
VideoC12.06 Assignment
ResourceC12.07 Case Study: Pink Tag Boutique Boosting online sales with Facebook Shops and Live Shopping
ResourceC13.2 What is Instagram - Why it is so Popular? History of Instagram
VideoC13.3 Basic Terminology of Instagram
VideoC13.4 Opening Instagram Personal Profile and Business Profile
VideoC13.5 How to connect your Facebook Page to Instagram
VideoC13.6 Build Your Instagram Marketing Strategy
VideoC13.7 Successful Instagram Profile Auditing
VideoC13.8 how to grow your instagram follower base
VideoC14.2 Intro of Instagram Ads
VideoC14.3 Instagram Ads and Facebook Ads - an Ecosystem
VideoC14.4 Advanced Instagram Ads and Targeting options
VideoC14.5 Instagram Reels - The New TikTok?
VideoC14.6 Instagram Paid Partnership - How Celebs Make Money!
VideoC14.7 IGTV - Instagram's YouTube!
VideoC14.8 Instagram Security - VERY IMPORTANT!
VideoCongratulations
ResourceC15.2 Introduction to Google Ads
VideoC15.3 Features of google ads
VideoC15.4 Things to know before working with Google Ads
VideoC15.5 More Terminologies to Master google Ads
VideoC15.6 Google Ads Manager Walkaround
VideoC15.8 Google Ads Settings
VideoC15.9 Understanding the application of different type of Google Ads
VideoC16.2 Introduction to Search Engine Optimization (SEO)
VideoC16.3 Introduction to Search Engine Marketing (SEM)
VideoC16.4 SEO vs SEM
VideoC16.5 Introduction to google Keyword Planner
VideoC16.6 What are keywords and why are they essential_
VideoC16.7 Finding top keywords for your_company with Google Keyword Planner
VideoC16.8 Bonus Steps to use the Google Keyword Planner to Perfection
VideoC17.2 Introduction of Advanced google Ads and the best practices
VideoC17.3 Different Type of Advaced Google Ads that professional digital Marketers use and Their application
VideoC17.4 The structure of a campaign in Google Ads
VideoC17.5 Creating Google Display Campaign Ad Part 1 - Campaign Settings
VideoC17.6 Creating Google Display Campaign Ad Part 2 - Budget and Bidding
VideoC17.7 Creating Google Display Campaign Ad Part 3 - Targeting
VideoC17.8 Creating Google Display Campaign Ad Part 4 - Ads and Extensions
VideoC17.9 Digging Deeper - Creating Google Search Campaign Ad
VideoC17.4 The structure of a campaign in Google Ads
VideoC17.12 Google Ads Strategy _ policy
VideoC17.11 Creating Google Ads - Video Campaign
VideoC18.2 What is YouTube and How to Use this platform
VideoC18.3 Create a YouTube channel
VideoC18.4 Creating Channel Background and Channel Logo
VideoC18.5 Youtube Channel Settings a complete walkaround
VideoC18.6 Uploading a video
VideoC18.7 Video thumbnail and Custom Thumbnail Integration
VideoC18.8 Keyword research and tag - Optimizing your YouTube Video
VideoC18.9 Youtube SEO
VideoC18.10 YouTube Marketing Tools will make your life easier
VideoC18.11 YouTube Monetization
VideoC18.12 Youtube Ad Policy and Youtube Terms of Agreement
VideoC18.13 Copyright Strike and Royalty Free contents
VideoC18.14 Create an AdSense account
VideoC18.15 Adsense Account dashboard
VideoC19.2 Walk Around of SEO and Why it is so important
VideoC19.4 How Search Engines and SEO Work
VideoC19.5 Customers and Keywords - Very important for SEO Success
VideoC19.6 Keyword Research Tips
VideoC19.7 Keyword Research Tools - Makes your life easier
VideoC20.2 Introduction to Google Analytics
VideoC20.3 Why use Google Analytics
VideoC20.4 How to use Google Analytics
VideoC20.7 7 Ways to Use Google Analytics to Improve Your Website
VideoC20.6 Using Google Analytics Reports
VideoC21.2 Introduction to LinkedIn
VideoC21.3 Create a LinkedIn account_ Your Online CV
VideoC21.4 How Professional LinkedIn Profile Helps
VideoC21.5 How to make a great LinkedIn Profile
VideoC21.6 Account overview
VideoC21.7 LinkedIn Jobs_ how to get jobs from LinkedIn
VideoC21.8 LinkedIn Checklist
VideoC21.9 LinkedIn Business Page_ reach clients through LinkedIn
VideoC21.10 LinkedIn Summary Writing
VideoC21.11 LinkedIn Post Ideas!
VideoC22.2 LinkedIn Ad manager
VideoC22.3 Different types of LinkedIn Ads and Usage
VideoC22.4 LinkedIn Ads objectives and the overall Journey
VideoC22.5 LinkedIn Budget and Cost Analysis
VideoC22.6 Understanding results from LinkedIn Ads
VideoC23.2 What is email Marketing and the effectiveness of Email Marketing
VideoC23.3 When to use Email Maketing
VideoC23.4 Different Types of Email Marketing
VideoC23.5 Email Marketing Strategies
VideoC23.6 How to Collect Emails for Email Marketing
VideoC23.7 How to send marketing email
VideoC23.8 Email Marketing Compliances
VideoC23.9 Don_t Send emails to Spam Folder!
VideoC24.2 What is Pinterest and the impact of Pinterest in Digital Businesses
VideoC24.3 Opening a Pinterest Business Account for brand new users
VideoC24.4 How to set up an account if you have a private Pinterest profile
VideoC24.5 Optimizing Pinterest Profile with Pins
VideoC24.6 Pinterest Marketing Strategy
VideoC24.7 Different Pin Formats
VideoC24.8 Creating Boards
VideoC24.9 Adding Pinterest to your Website
VideoC25.2 What is Twitter and the impact of Twitter in Digital Businesses
VideoC25.3 Creating a Twitter Account
VideoC25.4 Tips and Tricks in choosing Twitter Username and Handle
VideoC25.5 How to use Twitter for Business
VideoC25.6 Power of Hashtags in twitter
VideoC25.7 Why Twitter Marketing and what is twitter marketing strategy
VideoC25.8 How to use Twitter for Business with tips and tricks
VideoC26.2 Introduction to Twitter Ads and Impact on Digital Business
VideoC26.3 Creating Twitter Ads account
VideoC26.4 What is Twitter Ads
VideoC26.5 What is Promoted Tweets
VideoC26.6 Twitter Ad format and features
VideoC26.7 Twitter Ad Objectives
VideoC26.8 Promote mode and Ad audience selection on Twitter
VideoCongratulations
ResourceAssignment Guidelines
ResourceAssignment Questions (1-19) [5x14 = 70 marks and 2x5 = 10 marks. Total 80 Marks]
ResourceAssignment Questions - 20 [1x20 = 20 Marks]
Resource