Description
Digital Marketing is the future of marketing and it has already taken a fair share of the overall marketing world. With proper digital marketing strategies, companies can easily target the most niche users relevant to their field. In this program, we will teach you everything you need to know to become a professional digital marketer.
With this knowledge you’ll be able to:
- Understand the digital marketing trends and prepare effective campaigns
- Work with multiple social media platforms like Facebook, Instagram, LinkedIn, etc
- Become an expert in Facebook Ads Manager and Facebook Pixel
- Create proper content that drives engagement
- Grow and retain an active audience in various social media channels
- Master Google Adwords and Search Engine Optimization
- Work as a freelance digital marketer in marketplaces like Upwork, Fiverr, People Per Hour, etc
Curriculum
-
Chapter 00: Welcome
0:0m-
C0.01: Welcome to your learning journey!
Resource -
C0.02: What is Learnio?
Resource -
C0.03: Setting goals
Resource -
C0.04: Join our Community
Resource -
C0.05: How it works: Assignments
Resource -
C0.06: How it works: Quiz
Resource
-
-
Chapter 01: Introduction to Digital Marketing
48:18m-
C1.00 Course Introduction from Mentor
Video -
C1.01 Chapter Intro: What will we learn
Video -
C1.02 Introduction to Digital Marketing
Video -
C1.03 History of Digital Marketing
Video -
C1.04 Traditional Marketing vs Digital Marketing
Video -
C1.05 Why do we need Digital Marketing and how this is changing our life
Video -
C1.06 Bonus: A Short Video of a clip from a Football Match Which Used AR
Video -
C1.07 Platforms and Tools used for Digital Marketing
Video -
C1.08 Growth of Digital Marketing World Wide
Video -
C1.09 Recap of the Section
Video -
C1.10 Quiz: Traditional vs Digital Marketing - Identify What's what!
Resource
-
-
Chapter 02: Introduction to Facebook Marketing and Facebook Pages
98:29m-
C2.01 What will we learn in this Section
Video -
C2.02 Introduction to Facebook Marketing and Facebook Pages
Video -
C2.03 How we can use Facebook to Market Products and Services
Video -
C2.04 Difference Between a Facebook Page, a Facebook Profile and Facebook Groups
Video -
C2.05 Things to Consider Before Opening a Facebook Page
Video -
C2.06 How to Open a Facebook Page Part 1
Video -
C2.07 How to Open a Facebook Page Part 2
Video -
C2.07.01 Call to Action Buttons
Video -
C2.08 Customizing a Facebook Page
Video -
C2.09 Understanding Basic Facebook Page Settings
Video -
C2.10 Recap of the Whole Section What did we learn from this section and how we can Apply it in Real life (Personal and Professional Use Case)
Video -
C2.11 Assignment: Open up a Facebook Page of your own and Send us the link
Resource -
C2.12 Bonus How to create Instant Reply and Greeting Messages which works for you Automatically
Video
-
-
Chapter 03: Introduction to Facebook Business Manager
62:26m-
C3.01 - Chapter Intro: What will we learn
Video -
C3.02 What is Facebook Business Manager
Video -
C3.03 How to Open a Facebook Business
Video -
C3.03.1 Business suite to business manager transformation
Video -
C3.04 Assignment: Send a Screenshot of your Own Business Manager Account
Resource -
C3.05 How to Add your page to Facebook Business Manager
Video -
C3.06 Advantages of Facebook Business Manager
Video -
C3.07 How to Increase security of Facebook Business Manager
Video -
C3.08 Features of Facebook Business Manager and how Facebook is building a Business Eco system
Video -
C3.09 How to request access to clients Facebook Page and Business assets
Video -
C3.10 Recap of the Whole Section_ What did we learn from this section and how we can Apply it in Real life (Personal and Professional Use Case)
Video -
C3.11 Quiz: MCQ regarding Facebook Business Manager
Resource -
C3.12 Bonus_ How to Add FAQ which automatically replies for you whether you are online or not on Facebook Page
Video
-
-
Chapter 04: Introduction to Facebook Ads
178:16m-
C4.01 Chapter Intro_ What will we learn
Video -
C4.02 What is Facebook Ads and Facebook Algorithm - How it Works
Video -
C4.03 Basic Introduction to Facebook Ads
Video -
C4.04 Basic Advertising Terminology
Video -
C4.05 Quiz on the Advertising Terminology
Resource -
C4.06 How to set up Facebook Ad Account
Video -
C4.07 Developing Facebook Ads Strategy
Video -
C4.08 Boost post vs Facebook Ads Manager
Video -
C4.09 Understanding Facebook Ads Structure
Video -
C4.10 Understanding Facebook Ads Objectives
Video -
C4.11 Facebook Ads Audience Selection
Video -
C4.12 Bonus: Learn more about Facebook Targeting
Resource -
C4.13 How to Select your Audience - Demographic Selection
Video -
C4.14 How to Select your Audience - Behavior Selection
Video -
C4.15 Facebook Ads Placements
Video -
C4.16 Choosing ad Format - Single image ads
Video -
C4.17 Choosing ad Format - Video ads
Video -
C4.18 Choosing ad Format - Carousel ads
Video -
C4.19 Animation Ads
Video -
C4.20 Key Facebook Ad Policies
Video -
C4.21 Recap of the Whole Section_ What did we learn from this section and how we can Apply it in Real life (Personal and Professional Use Case)
Video -
C4.22 Assignment on Target Audience
Resource -
C4.23 Assignment: Understanding your selection for Target Audience
Resource -
C4.24 Case Study: See how businesses are growing with Facebook marketing.
Resource
-
-
Chapter 05: Defining a Digital Business, Identifying Opportunities and Digital Customer Avatar Creation
99:47m-
C5.02 Traditional Offline Business vs Digital Business, Advantages of Digital business, How to reach to people virtually
Video -
C5.03 Case Study: 3 Digital transformation examples to inspire your journey
Resource -
C5.04 Different type of Business transitioning to Digital - How to be better from competition
Video -
C5.05 Define and Find out the Business Goals
Video -
C5.06 Brand, Product and Service Positioning
Video -
C5.07 Marketing vs Branding
Video -
C5.08 Understanding Consumer Behavior
Video -
C5.09 Finding out the USP
Video -
C5.10 Quiz: General Quiz about different Brands and their USP
Resource -
C5.11 Design and Define a Customer Avatar - Application of a customer avatar in Facebook Ads
Video -
C5.12 Bonus: Customer Avatar Worksheet
Resource -
C5.13 Bonus_ Case Study on IKEA's Customer Avatar
Video -
C5.13.1 Bonus Download: Case Study on IKEA's Customer Avatar
Resource -
C5.14 SWOT Analysis
Video -
C5.15 Bonus: SWOT Analysis Worksheet
Resource -
C5.16 AIDA Analysis
Video -
C5.17 Download: AIDA Analysis Worksheet
Resource -
C5.18 Digital Product _ Service Life Cycle_ How to Deisgn and Plan for a Digital Business
Video -
C5.19 Download: Flow chart for Digital Business
Resource -
5.21 Assignment on SWOT analysis
Resource -
5.22 Case Study: 11 Inspiring Case Studies Of Digital Transformation
Resource
-
-
Chapter 06: Advanced Facebook Ads
91:45m-
C6.01 Section Intro_ What will we learn
Video -
C6.02 Introduction to Advanced Facebook Ads
Video -
C6.03 Facebook Ad Strategy For Ad Planning According To Objectives
Video -
C6.04 Different Type of Ads
Video -
C6.05 Quiz: Different type of Ad Objectives
Resource -
C6.06 Create traffic ads
Video -
C6.07 Create reach ads
Video -
C6.08-09 Create Engagement ads and Create Page Like ads
Video -
C6.10 Create Message ads
Video -
C6.11 Create Brand Awareness ads
Video -
C6.12 Lead Generation ads
Video -
C6.13 Lead Gen via Messages
Video -
C6.14 Assignment
Resource -
C6.15 Instant Articles
Video -
C6.16 Facebook Article on Bidding Strategy and Automatic Bidding vs Custom Bidding
Resource -
C6.18 Case Study: Partner + advertiser case studies
Resource
-
-
Chapter 07: Now Let's Understand Content Marketing
186:13m-
C7.02 What is Content Marketing
Video -
C7.03 Content variations
Video -
C7.04 Example of Content Variations
Video -
C7.05 Copywriting strategy
Video -
C7.06 Social media content
Video -
C7.07 Design Content for Free and Easy with Canva
Video -
C7.08 Advanced Canva Settings and Walk Around
Video -
C7.09 Designing with Canva
Video -
C7.10 Assignment
Resource -
C7.11 Basic Video Editing
Video -
C7.12 Content Marketing Plan
Video -
C7.13 Plagiarism Checker for Text Based Contents and google Readability Test
Video -
C7.14 Quiz: MCQ to differentiate content marketing from social media marketing
Resource
-
-
Chapter 8: Facebook Creator Studio and Publishing Tools
51:16m-
C8.01 Introduction to Facebook Publishing Tools and CRM(Customer Relationship Management) Tools
Video -
C8.02 Introduction to Facebook Creator Studio and Walk-around of the options
Video -
C8.03 Facebook Post Scheduling and Stats
Video -
C8.04 Facebook Monetization_ Earn from Facebook! How to earn being a content creator
Video -
C8.05 Facebook Instant Experience (Canvas)
Video -
C8.06 Assignment
Resource
-
-
Chapter 9: How to Make Cool Websites with ease
195:38m-
C9.02 Importance of Websites
Video -
C9.03 Benefits of websites
Video -
C9.04 What is Domain?
Video -
C9.05 What is Hosting?
Video -
C9.06 How to Buy Domain and Hosting?
Video -
C9.07 Quiz: MCQ regarding the definition and difference between Domain and Hosting
Resource -
C9.08 Different Type of Websites and Power of E-commerce Website
Video -
C9.09 Introduction to Wix.com
Video -
C9.10 Introduction to Wordpress
Video -
C9.11 Make a Quick Website with Wix
Video -
C9.12 Let's Now See How we can install WordPress practically!
Video -
C9.13 WordPress Themes - Theme Installation, Customization and Plugins
Video -
C9.15 Website Security and What is SSL Certificate?
Video -
C9.16 Introduction to CloudFlare and Get FREE SSL Certificate
Video -
C9.18 Assignment
Resource
-
-
Chapter 10: Facebook Pixel
31:16m-
C10.01 Understanding Facebook Pixel
Video -
C10.02 How we can leverage Facebook Pixel
Video -
C10.03 How to Install Facebook Pixel
Video -
C10.04 How to read data from Facebook Pixel
Video -
C10.05 How to Create a Custom and Lookalike audience using the Facebook Pixel
Video -
C10.06 Quiz: Facebook Pixel
Resource
-
-
Chapter 11: Facebook Commerce Manager
39:19m-
C11.01 What is Facebook commerce Manager
Video -
C11.02 How we can leverage from Facebook Commerce Manager
Video -
C11.03 How to add products in commerce Manager:Catalog
Video -
C11.04 How to use Collections in Facebook Ads
Video -
C11.05 Facebook Commerce Guidelines
Video
-
-
Chapter 12: Managing Facebook Shops
29:35m-
C12.01 What is Facebook shops
Video -
C12.02 How to Set up Facebook Shops
Video -
C12.04 How to add products in Facebook shops
Video -
C12.05 How to Customize Facebook shops
Video -
C12.06 Assignment
Resource -
C12.07 Case Study: Pink Tag Boutique Boosting online sales with Facebook Shops and Live Shopping
Resource
-
-
Chapter 13: Introduction to Instagram
63:33m-
C13.2 What is Instagram - Why it is so Popular? History of Instagram
Video -
C13.3 Basic Terminology of Instagram
Video -
C13.4 Opening Instagram Personal Profile and Business Profile
Video -
C13.5 How to connect your Facebook Page to Instagram
Video -
C13.6 Build Your Instagram Marketing Strategy
Video -
C13.7 Successful Instagram Profile Auditing
Video -
C13.8 how to grow your instagram follower base
Video
-
-
Chapter 14: Instagram Advanced Features
63:45m-
C14.2 Intro of Instagram Ads
Video -
C14.3 Instagram Ads and Facebook Ads - an Ecosystem
Video -
C14.4 Advanced Instagram Ads and Targeting options
Video -
C14.5 Instagram Reels - The New TikTok?
Video -
C14.6 Instagram Paid Partnership - How Celebs Make Money!
Video -
C14.7 IGTV - Instagram's YouTube!
Video -
C14.8 Instagram Security - VERY IMPORTANT!
Video
-
-
Thank you!
0:0m-
Congratulations
Resource
-
-
Chapter 15: Introduction to Google Ads
98:16m-
C15.2 Introduction to Google Ads
Video -
C15.3 Features of google ads
Video -
C15.4 Things to know before working with Google Ads
Video -
C15.5 More Terminologies to Master google Ads
Video -
C15.6 Google Ads Manager Walkaround
Video -
C15.8 Google Ads Settings
Video -
C15.9 Understanding the application of different type of Google Ads
Video
-
-
Chapter 16: Introduction to Google Keyword Planner
76:19m-
C16.2 Introduction to Search Engine Optimization (SEO)
Video -
C16.3 Introduction to Search Engine Marketing (SEM)
Video -
C16.4 SEO vs SEM
Video -
C16.5 Introduction to google Keyword Planner
Video -
C16.6 What are keywords and why are they essential_
Video -
C16.7 Finding top keywords for your_company with Google Keyword Planner
Video -
C16.8 Bonus Steps to use the Google Keyword Planner to Perfection
Video
-
-
Chapter 17: Advanced Google Ads
140:40m-
C17.2 Introduction of Advanced google Ads and the best practices
Video -
C17.3 Different Type of Advaced Google Ads that professional digital Marketers use and Their application
Video -
C17.4 The structure of a campaign in Google Ads
Video -
C17.5 Creating Google Display Campaign Ad Part 1 - Campaign Settings
Video -
C17.6 Creating Google Display Campaign Ad Part 2 - Budget and Bidding
Video -
C17.7 Creating Google Display Campaign Ad Part 3 - Targeting
Video -
C17.8 Creating Google Display Campaign Ad Part 4 - Ads and Extensions
Video -
C17.9 Digging Deeper - Creating Google Search Campaign Ad
Video -
C17.4 The structure of a campaign in Google Ads
Video -
C17.12 Google Ads Strategy _ policy
Video -
C17.11 Creating Google Ads - Video Campaign
Video
-
-
Chapter 18: Introduction to YouTube
138:15m-
C18.2 What is YouTube and How to Use this platform
Video -
C18.3 Create a YouTube channel
Video -
C18.4 Creating Channel Background and Channel Logo
Video -
C18.5 Youtube Channel Settings a complete walkaround
Video -
C18.6 Uploading a video
Video -
C18.7 Video thumbnail and Custom Thumbnail Integration
Video -
C18.8 Keyword research and tag - Optimizing your YouTube Video
Video -
C18.9 Youtube SEO
Video -
C18.10 YouTube Marketing Tools will make your life easier
Video -
C18.11 YouTube Monetization
Video -
C18.12 Youtube Ad Policy and Youtube Terms of Agreement
Video -
C18.13 Copyright Strike and Royalty Free contents
Video -
C18.14 Create an AdSense account
Video -
C18.15 Adsense Account dashboard
Video
-
-
Chapter 19: Search Engine Optimization (SEO)
44:26m-
C19.2 Walk Around of SEO and Why it is so important
Video -
C19.4 How Search Engines and SEO Work
Video -
C19.5 Customers and Keywords - Very important for SEO Success
Video -
C19.6 Keyword Research Tips
Video -
C19.7 Keyword Research Tools - Makes your life easier
Video
-
-
Chapter 20: Google Analytics
52:55m-
C20.2 Introduction to Google Analytics
Video -
C20.3 Why use Google Analytics
Video -
C20.4 How to use Google Analytics
Video -
C20.7 7 Ways to Use Google Analytics to Improve Your Website
Video -
C20.6 Using Google Analytics Reports
Video
-
-
Chapter 21: Introduction to LinkedIn
91:28m-
C21.2 Introduction to LinkedIn
Video -
C21.3 Create a LinkedIn account_ Your Online CV
Video -
C21.4 How Professional LinkedIn Profile Helps
Video -
C21.5 How to make a great LinkedIn Profile
Video -
C21.6 Account overview
Video -
C21.7 LinkedIn Jobs_ how to get jobs from LinkedIn
Video -
C21.8 LinkedIn Checklist
Video -
C21.9 LinkedIn Business Page_ reach clients through LinkedIn
Video -
C21.10 LinkedIn Summary Writing
Video -
C21.11 LinkedIn Post Ideas!
Video
-
-
Chapter 22: Introduction to LinkedIn Ads
43:20m-
C22.2 LinkedIn Ad manager
Video -
C22.3 Different types of LinkedIn Ads and Usage
Video -
C22.4 LinkedIn Ads objectives and the overall Journey
Video -
C22.5 LinkedIn Budget and Cost Analysis
Video -
C22.6 Understanding results from LinkedIn Ads
Video
-
-
Chapter 23: Email Marketing and Use of Email Marketing
41:38m-
C23.2 What is email Marketing and the effectiveness of Email Marketing
Video -
C23.3 When to use Email Maketing
Video -
C23.4 Different Types of Email Marketing
Video -
C23.5 Email Marketing Strategies
Video -
C23.6 How to Collect Emails for Email Marketing
Video -
C23.7 How to send marketing email
Video -
C23.8 Email Marketing Compliances
Video -
C23.9 Don_t Send emails to Spam Folder!
Video
-
-
Chapter 24: Introduction to Pinterest
61:21m-
C24.2 What is Pinterest and the impact of Pinterest in Digital Businesses
Video -
C24.3 Opening a Pinterest Business Account for brand new users
Video -
C24.4 How to set up an account if you have a private Pinterest profile
Video -
C24.5 Optimizing Pinterest Profile with Pins
Video -
C24.6 Pinterest Marketing Strategy
Video -
C24.7 Different Pin Formats
Video -
C24.8 Creating Boards
Video -
C24.9 Adding Pinterest to your Website
Video
-
-
Chapter 25: Introduction to Twitter
46:49m-
C25.2 What is Twitter and the impact of Twitter in Digital Businesses
Video -
C25.3 Creating a Twitter Account
Video -
C25.4 Tips and Tricks in choosing Twitter Username and Handle
Video -
C25.5 How to use Twitter for Business
Video -
C25.6 Power of Hashtags in twitter
Video -
C25.7 Why Twitter Marketing and what is twitter marketing strategy
Video -
C25.8 How to use Twitter for Business with tips and tricks
Video
-
-
New Chapter
27:1m-
C26.2 Introduction to Twitter Ads and Impact on Digital Business
Video -
C26.3 Creating Twitter Ads account
Video -
C26.4 What is Twitter Ads
Video -
C26.5 What is Promoted Tweets
Video -
C26.6 Twitter Ad format and features
Video -
C26.7 Twitter Ad Objectives
Video -
C26.8 Promote mode and Ad audience selection on Twitter
Video
-