Digital Marketing - WorldLink - Learnable

C0.01: Welcome to your learning journey!

C0.02: What is Learnio?

C0.03: Setting goals

C0.04: Join our Community

C0.05: How it works: Assignments

C1.00 Course Introduction from Mentor

C1.01 Chapter Intro: What will we learn

C1.02 Introduction to Digital Marketing

C1.03 History of Digital Marketing

C1.04 Traditional Marketing vs Digital Marketing

C1.05 Why do we need Digital Marketing and how this is changing our life

C1.06 Bonus: A Short Video of a clip from a Football Match Which Used AR

C1.07 Platforms and Tools used for Digital Marketing

C1.08 Growth of Digital Marketing World Wide

C1.09 Recap of the Section

C1.10 Quiz: Traditional vs Digital Marketing - Identify What's what!

C2.01 What will we learn in this Section

C2.02 Introduction to Facebook Marketing and Facebook Pages

C2.03 How we can use Facebook to Market Products and Services

C2.04 Difference Between a Facebook Page, a Facebook Profile and Facebook Groups

C2.05 Things to Consider Before Opening a Facebook Page

C2.06 How to Open a Facebook Page Part 1

C2.07 How to Open a Facebook Page Part 2

C2.07.01 Call to Action Buttons

C2.08 Customizing a Facebook Page

C2.09 Understanding Basic Facebook Page Settings

C2.10 Recap of the Whole Section What did we learn from this section and how we can Apply it in Real life (Personal and Professional Use Case)

C2.11 Assignment: Open up a Facebook Page of your own and Send us the link

C2.12 Bonus How to create Instant Reply and Greeting Messages which works for you Automatically

C3.01 - Chapter Intro: What will we learn

C3.02 What is Facebook Business Manager

C3.03 How to Open a Facebook Business

C3.03.1 Business suite to business manager transformation

C3.04 Assignment: Send a Screenshot of your Own Business Manager Account

C3.05 How to Add your page to Facebook Business Manager

C3.06 Advantages of Facebook Business Manager

C3.07 How to Increase security of Facebook Business Manager

C3.08 Features of Facebook Business Manager and how Facebook is building a Business Eco system

C3.09 How to request access to clients Facebook Page and Business assets

C3.10 Recap of the Whole Section_ What did we learn from this section and how we can Apply it in Real life (Personal and Professional Use Case)

C3.11 Quiz: MCQ regarding Facebook Business Manager

C3.12 Bonus_ How to Add FAQ which automatically replies for you whether you are online or not on Facebook Page

C4.01 Chapter Intro_ What will we learn

C4.02 What is Facebook Ads and Facebook Algorithm - How it Works

C4.03 Basic Introduction to Facebook Ads

C4.04 Basic Advertising Terminology

C4.05 Quiz on the Advertising Terminology

C4.06 How to set up Facebook Ad Account

C4.07 Developing Facebook Ads Strategy

C4.08 Boost post vs Facebook Ads Manager

C4.09 Understanding Facebook Ads Structure

C4.10 Understanding Facebook Ads Objectives

C4.11 Facebook Ads Audience Selection

C4.12 Bonus: Learn more about Facebook Targeting

C4.13 How to Select your Audience - Demographic Selection

C4.14 How to Select your Audience - Behavior Selection

C4.15 Facebook Ads Placements

C4.16 Choosing ad Format - Single image ads

C4.17 Choosing ad Format - Video ads

C4.18 Choosing ad Format - Carousel ads

C4.19 Animation Ads

C4.20 Key Facebook Ad Policies

C4.21 Recap of the Whole Section_ What did we learn from this section and how we can Apply it in Real life (Personal and Professional Use Case)

C4.22 Assignment on Target Audience

C4.23 Assignment: Understanding your selection for Target Audience

C4.24 Case Study: See how businesses are growing with Facebook marketing.

C5.02 Traditional Offline Business vs Digital Business, Advantages of Digital business, How to reach to people virtually

C5.03 Case Study: 3 Digital transformation examples to inspire your journey

C5.04 Different type of Business transitioning to Digital - How to be better from competition

C5.05 Define and Find out the Business Goals

C5.06 Brand, Product and Service Positioning

C5.07 Marketing vs Branding

C5.08 Understanding Consumer Behavior

C5.09 Finding out the USP

C5.10 Quiz: General Quiz about different Brands and their USP

C5.11 Design and Define a Customer Avatar - Application of a customer avatar in Facebook Ads

C5.12 Bonus: Customer Avatar Worksheet

C5.13 Bonus_ Case Study on IKEA's Customer Avatar

C5.13.1 Bonus Download: Case Study on IKEA's Customer Avatar

C5.14 SWOT Analysis

C5.15 Bonus: SWOT Analysis Worksheet

C5.16 AIDA Analysis

C5.17 Download: AIDA Analysis Worksheet

C5.18 Digital Product _ Service Life Cycle_ How to Deisgn and Plan for a Digital Business

C5.19 Download: Flow chart for Digital Business

5.21 Assignment on SWOT analysis

5.22 Case Study: 11 Inspiring Case Studies Of Digital Transformation

C6.01 Section Intro_ What will we learn

C6.02 Introduction to Advanced Facebook Ads

C6.03 Facebook Ad Strategy For Ad Planning According To Objectives

C6.04 Different Type of Ads

C6.05 Quiz: Different type of Ad Objectives

C6.06 Create traffic ads

C6.07 Create reach ads

C6.08-09 Create Engagement ads and Create Page Like ads

C6.10 Create Message ads

C6.11 Create Brand Awareness ads

C6.12 Lead Generation ads

C6.13 Lead Gen via Messages

C6.14 Assignment

C6.15 Instant Articles

C6.16 Facebook Article on Bidding Strategy and Automatic Bidding vs Custom Bidding

C6.18 Case Study: Partner + advertiser case studies

C7.02 What is Content Marketing

C7.03 Content variations

C7.04 Example of Content Variations

C7.05 Copywriting strategy

C7.06 Social media content

C7.07 Design Content for Free and Easy with Canva

C7.08 Advanced Canva Settings and Walk Around

C7.09 Designing with Canva

C7.10 Assignment

C7.11 Basic Video Editing

C7.12 Content Marketing Plan

C7.13 Plagiarism Checker for Text Based Contents and google Readability Test

C7.14 Quiz: MCQ to differentiate content marketing from social media marketing

C8.01 Introduction to Facebook Publishing Tools and CRM(Customer Relationship Management) Tools

C8.02 Introduction to Facebook Creator Studio and Walk-around of the options

C8.03 Facebook Post Scheduling and Stats

C8.04 Facebook Monetization_ Earn from Facebook! How to earn being a content creator

C8.05 Facebook Instant Experience (Canvas)

C8.06 Assignment

C9.02 Importance of Websites

C9.03 Benefits of websites

C9.04 What is Domain?

C9.05 What is Hosting?

C9.06 How to Buy Domain and Hosting?

C9.07 Quiz: MCQ regarding the definition and difference between Domain and Hosting

C9.08 Different Type of Websites and Power of E-commerce Website

C9.09 Introduction to Wix.com

C9.10 Introduction to Wordpress

C9.11 Make a Quick Website with Wix

C9.12 Let's Now See How we can install WordPress practically!

C9.13 WordPress Themes - Theme Installation, Customization and Plugins

C9.15 Website Security and What is SSL Certificate?

C9.16 Introduction to CloudFlare and Get FREE SSL Certificate

C9.18 Assignment

C10.01 Understanding Facebook Pixel

C10.02 How we can leverage Facebook Pixel

C10.03 How to Install Facebook Pixel

C10.04 How to read data from Facebook Pixel

C10.05 How to Create a Custom and Lookalike audience using the Facebook Pixel

C10.06 Quiz: Facebook Pixel

C11.01 What is Facebook commerce Manager

C11.02 How we can leverage from Facebook Commerce Manager

C11.03 How to add products in commerce Manager:Catalog

C11.04 How to use Collections in Facebook Ads

C11.05 Facebook Commerce Guidelines

C12.01 What is Facebook shops

C12.02 How to Set up Facebook Shops

C12.04 How to add products in Facebook shops

C12.05 How to Customize Facebook shops

C12.06 Assignment

C12.07 Case Study: Pink Tag Boutique Boosting online sales with Facebook Shops and Live Shopping

C13.2 What is Instagram - Why it is so Popular? History of Instagram

C13.3 Basic Terminology of Instagram

C13.4 Opening Instagram Personal Profile and Business Profile

C13.5 How to connect your Facebook Page to Instagram

C13.6 Build Your Instagram Marketing Strategy

C13.7 Successful Instagram Profile Auditing

C13.8 how to grow your instagram follower base

C14.2 Intro of Instagram Ads

C14.3 Instagram Ads and Facebook Ads - an Ecosystem

C14.4 Advanced Instagram Ads and Targeting options

C14.5 Instagram Reels - The New TikTok?

C14.6 Instagram Paid Partnership - How Celebs Make Money!

C14.7 IGTV - Instagram's YouTube!

C14.8 Instagram Security - VERY IMPORTANT!

Congratulations