Self Paced Digital Marketing - Level 1 - Learnio Albania - Batch 2

C0.01: Welcome to your learning journey!

C0.02: What is Learnio?

C0.03: Setting goals

C0.04: Join our Community

C0.05: How it works: Assignments

C1.00 Course Introduction from Mentor

C1.01 Chapter Intro: What will we learn

C1.02 Introduction to Digital Marketing

C1.03 History of Digital Marketing

C1.04 Traditional Marketing vs Digital Marketing

C1.05 Why do we need Digital Marketing and how this is changing our life

C1.06 Bonus: A Short Video of a clip from a Football Match Which Used AR

C1.07 Platforms and Tools used for Digital Marketing

C1.08 Growth of Digital Marketing World Wide

C1.09 Recap of the Section

C1.10 Quiz: Traditional vs Digital Marketing - Identify What's what!

C2.01 What will we learn in this Section

C2.02 Introduction to Facebook Marketing and Facebook Pages

C2.03 How we can use Facebook to Market Products and Services

C2.04 Difference Between a Facebook Page, a Facebook Profile and Facebook Groups

C2.05 Things to Consider Before Opening a Facebook Page

C2.06 How to Open a Facebook Page Part 1

C2.07 How to Open a Facebook Page Part 2

C2.07.01 Call to Action Buttons

C2.08 Customizing a Facebook Page

C2.09 Understanding Basic Facebook Page Settings

C2.10 Recap of the Whole Section What did we learn from this section and how we can Apply it in Real life (Personal and Professional Use Case)

C2.11 Assignment: Open up a Facebook Page of your own and Send us the link

C2.12 Bonus How to create Instant Reply and Greeting Messages which works for you Automatically

C3.01 - Chapter Intro: What will we learn

C3.02 What is Facebook Business Manager

C3.03 How to Open a Facebook Business

C3.03.1 Business suite to business manager transformation

C3.04 Assignment: Send a Screenshot of your Own Business Manager Account

C3.05 How to Add your page to Facebook Business Manager

C3.06 Advantages of Facebook Business Manager

C3.07 How to Increase security of Facebook Business Manager

C3.08 Features of Facebook Business Manager and how Facebook is building a Business Eco system

C3.09 How to request access to clients Facebook Page and Business assets

C3.10 Recap of the Whole Section_ What did we learn from this section and how we can Apply it in Real life (Personal and Professional Use Case)

C3.11 Quiz: MCQ regarding Facebook Business Manager

C3.12 Bonus_ How to Add FAQ which automatically replies for you whether you are online or not on Facebook Page

C4.01 Chapter Intro_ What will we learn

C4.02 What is Facebook Ads and Facebook Algorithm - How it Works

C4.03 Basic Introduction to Facebook Ads

C4.04 Basic Advertising Terminology

C4.05 Quiz on the Advertising Terminology

C4.06 How to set up Facebook Ad Account

C4.07 Developing Facebook Ads Strategy

C4.08 Boost post vs Facebook Ads Manager

C4.09 Understanding Facebook Ads Structure

C4.10 Understanding Facebook Ads Objectives

C4.11 Facebook Ads Audience Selection

C4.12 Bonus: Learn more about Facebook Targeting

C4.13 How to Select your Audience - Demographic Selection

C4.14 How to Select your Audience - Behavior Selection

C4.15 Facebook Ads Placements

C4.16 Choosing ad Format - Single image ads

C4.17 Choosing ad Format - Video ads

C4.18 Choosing ad Format - Carousel ads

C4.19 Animation Ads

C4.20 Key Facebook Ad Policies

C4.21 Recap of the Whole Section_ What did we learn from this section and how we can Apply it in Real life (Personal and Professional Use Case)

C4.22 Assignment on Target Audience

C4.23 Assignment: Understanding your selection for Target Audience

C4.24 Case Study: See how businesses are growing with Facebook marketing.

C5.02 Traditional Offline Business vs Digital Business, Advantages of Digital business, How to reach to people virtually

C5.03 Case Study: 3 Digital transformation examples to inspire your journey

C5.04 Different type of Business transitioning to Digital - How to be better from competition

C5.05 Define and Find out the Business Goals

C5.06 Brand, Product and Service Positioning

C5.07 Marketing vs Branding

C5.08 Understanding Consumer Behavior

C5.09 Finding out the USP

C5.10 Quiz: General Quiz about different Brands and their USP

C5.11 Design and Define a Customer Avatar - Application of a customer avatar in Facebook Ads

C5.12 Bonus: Customer Avatar Worksheet

C5.13 Bonus_ Case Study on IKEA's Customer Avatar

C5.13.1 Bonus Download: Case Study on IKEA's Customer Avatar

C5.14 SWOT Analysis

C5.15 Bonus: SWOT Analysis Worksheet

C5.16 AIDA Analysis

C5.17 Download: AIDA Analysis Worksheet

C5.18 Digital Product _ Service Life Cycle_ How to Deisgn and Plan for a Digital Business

C5.19 Download: Flow chart for Digital Business

5.21 Assignment on SWOT analysis

5.22 Case Study: 11 Inspiring Case Studies Of Digital Transformation

C6.01 Section Intro_ What will we learn

C6.02 Introduction to Advanced Facebook Ads

C6.03 Facebook Ad Strategy For Ad Planning According To Objectives

C6.04 Different Type of Ads

C6.05 Quiz: Different type of Ad Objectives

C6.06 Create traffic ads

C6.07 Create reach ads

C6.08-09 Create Engagement ads and Create Page Like ads

C6.10 Create Message ads

C6.11 Create Brand Awareness ads

C6.12 Lead Generation ads

C6.13 Lead Gen via Messages

C6.14 Assignment

C6.15 Instant Articles

C6.16 Facebook Article on Bidding Strategy and Automatic Bidding vs Custom Bidding

C6.18 Case Study: Partner + advertiser case studies

C7.02 What is Content Marketing

C7.03 Content variations

C7.04 Example of Content Variations

C7.05 Copywriting strategy

C7.06 Social media content

C7.07 Design Content for Free and Easy with Canva

C7.08 Advanced Canva Settings and Walk Around

C7.09 Designing with Canva

C7.10 Assignment

C7.11 Basic Video Editing

C7.12 Content Marketing Plan

C7.13 Plagiarism Checker for Text Based Contents and google Readability Test

C7.14 Quiz: MCQ to differentiate content marketing from social media marketing

C8.01 Introduction to Facebook Publishing Tools and CRM(Customer Relationship Management) Tools

C8.02 Introduction to Facebook Creator Studio and Walk-around of the options

C8.03 Facebook Post Scheduling and Stats

C8.04 Facebook Monetization_ Earn from Facebook! How to earn being a content creator

C8.05 Facebook Instant Experience (Canvas)

C8.06 Assignment

C9.02 Importance of Websites

C9.03 Benefits of websites

C9.04 What is Domain?

C9.05 What is Hosting?

C9.06 How to Buy Domain and Hosting?

C9.07 Quiz: MCQ regarding the definition and difference between Domain and Hosting

C9.08 Different Type of Websites and Power of E-commerce Website

C9.09 Introduction to Wix.com

C9.10 Introduction to Wordpress

C9.11 Make a Quick Website with Wix

C9.12 Let's Now See How we can install WordPress practically!

C9.13 WordPress Themes - Theme Installation, Customization and Plugins

C9.15 Website Security and What is SSL Certificate?

C9.16 Introduction to CloudFlare and Get FREE SSL Certificate

C9.18 Assignment

C10.01 Understanding Facebook Pixel

C10.02 How we can leverage Facebook Pixel

C10.03 How to Install Facebook Pixel

C10.04 How to read data from Facebook Pixel

C10.05 How to Create a Custom and Lookalike audience using the Facebook Pixel

C10.06 Quiz: Facebook Pixel

C11.01 What is Facebook commerce Manager

C11.02 How we can leverage from Facebook Commerce Manager

C11.03 How to add products in commerce Manager:Catalog

C11.04 How to use Collections in Facebook Ads

C11.05 Facebook Commerce Guidelines

C12.01 What is Facebook shops

C12.02 How to Set up Facebook Shops

C12.04 How to add products in Facebook shops

C12.05 How to Customize Facebook shops

C12.06 Assignment

C12.07 Case Study: Pink Tag Boutique Boosting online sales with Facebook Shops and Live Shopping

C13.2 What is Instagram - Why it is so Popular? History of Instagram

C13.3 Basic Terminology of Instagram

C13.4 Opening Instagram Personal Profile and Business Profile

C13.5 How to connect your Facebook Page to Instagram

C13.6 Build Your Instagram Marketing Strategy

C13.7 Successful Instagram Profile Auditing

C13.8 how to grow your instagram follower base

C14.2 Intro of Instagram Ads

C14.3 Instagram Ads and Facebook Ads - an Ecosystem

C14.4 Advanced Instagram Ads and Targeting options

C14.5 Instagram Reels - The New TikTok?

C14.6 Instagram Paid Partnership - How Celebs Make Money!

C14.7 IGTV - Instagram's YouTube!

C14.8 Instagram Security - VERY IMPORTANT!

Congratulations

C15.2 Introduction to Google Ads

C15.3 Features of google ads

C15.4 Things to know before working with Google Ads

C15.5 More Terminologies to Master google Ads

C15.6 Google Ads Manager Walkaround

C15.8 Google Ads Settings

C15.9 Understanding the application of different type of Google Ads

C16.2 Introduction to Search Engine Optimization (SEO)

C16.3 Introduction to Search Engine Marketing (SEM)

C16.4 SEO vs SEM

C16.5 Introduction to google Keyword Planner

C16.6 What are keywords and why are they essential_

C16.7 Finding top keywords for your_company with Google Keyword Planner

C16.8 Bonus Steps to use the Google Keyword Planner to Perfection

C17.2 Introduction of Advanced google Ads and the best practices

C17.3 Different Type of Advaced Google Ads that professional digital Marketers use and Their application

C17.4 The structure of a campaign in Google Ads

C17.5 Creating Google Display Campaign Ad Part 1 - Campaign Settings

C17.6 Creating Google Display Campaign Ad Part 2 - Budget and Bidding

C17.7 Creating Google Display Campaign Ad Part 3 - Targeting

C17.8 Creating Google Display Campaign Ad Part 4 - Ads and Extensions

C17.9 Digging Deeper - Creating Google Search Campaign Ad

C17.4 The structure of a campaign in Google Ads

C17.12 Google Ads Strategy _ policy

C17.11 Creating Google Ads - Video Campaign

C18.2 What is YouTube and How to Use this platform

C18.3 Create a YouTube channel

C18.4 Creating Channel Background and Channel Logo

C18.5 Youtube Channel Settings a complete walkaround

C18.6 Uploading a video

C18.7 Video thumbnail and Custom Thumbnail Integration

C18.8 Keyword research and tag - Optimizing your YouTube Video

C18.9 Youtube SEO

C18.10 YouTube Marketing Tools will make your life easier

C18.11 YouTube Monetization

C18.12 Youtube Ad Policy and Youtube Terms of Agreement

C18.13 Copyright Strike and Royalty Free contents

C18.14 Create an AdSense account

C18.15 Adsense Account dashboard

C19.2 Walk Around of SEO and Why it is so important

C19.4 How Search Engines and SEO Work

C19.5 Customers and Keywords - Very important for SEO Success

C19.6 Keyword Research Tips

C19.7 Keyword Research Tools - Makes your life easier

C20.2 Introduction to Google Analytics

C20.3 Why use Google Analytics

C20.4 How to use Google Analytics

C20.7 7 Ways to Use Google Analytics to Improve Your Website

C20.6 Using Google Analytics Reports

C21.2 Introduction to LinkedIn

C21.3 Create a LinkedIn account_ Your Online CV

C21.4 How Professional LinkedIn Profile Helps

C21.5 How to make a great LinkedIn Profile

C21.6 Account overview

C21.7 LinkedIn Jobs_ how to get jobs from LinkedIn

C21.8 LinkedIn Checklist

C21.9 LinkedIn Business Page_ reach clients through LinkedIn

C21.10 LinkedIn Summary Writing

C21.11 LinkedIn Post Ideas!

C22.2 LinkedIn Ad manager

C22.3 Different types of LinkedIn Ads and Usage

C22.4 LinkedIn Ads objectives and the overall Journey

C22.5 LinkedIn Budget and Cost Analysis

C22.6 Understanding results from LinkedIn Ads

C23.2 What is email Marketing and the effectiveness of Email Marketing

C23.3 When to use Email Maketing

C23.4 Different Types of Email Marketing

C23.5 Email Marketing Strategies

C23.6 How to Collect Emails for Email Marketing

C23.7 How to send marketing email

C23.8 Email Marketing Compliances

C23.9 Don_t Send emails to Spam Folder!

C24.2 What is Pinterest and the impact of Pinterest in Digital Businesses

C24.3 Opening a Pinterest Business Account for brand new users

C24.4 How to set up an account if you have a private Pinterest profile

C24.5 Optimizing Pinterest Profile with Pins

C24.6 Pinterest Marketing Strategy

C24.7 Different Pin Formats

C24.8 Creating Boards

C24.9 Adding Pinterest to your Website

C25.2 What is Twitter and the impact of Twitter in Digital Businesses

C25.3 Creating a Twitter Account

C25.4 Tips and Tricks in choosing Twitter Username and Handle

C25.5 How to use Twitter for Business

C25.6 Power of Hashtags in twitter

C25.7 Why Twitter Marketing and what is twitter marketing strategy

C25.8 How to use Twitter for Business with tips and tricks

C26.2 Introduction to Twitter Ads and Impact on Digital Business

C26.3 Creating Twitter Ads account

C26.4 What is Twitter Ads

C26.5 What is Promoted Tweets

C26.6 Twitter Ad format and features

C26.7 Twitter Ad Objectives

C26.8 Promote mode and Ad audience selection on Twitter

Congratulations

Assignment Guidelines

Assignment Questions (1-19) [5x14 = 70 marks and 2x5 = 10 marks. Total 80 Marks]

Assignment Questions - 20 [1x20 = 20 Marks]