Description

Digital Marketing is the future of marketing and it has already taken a fair share of the overall marketing world. With proper digital marketing strategies, companies can easily target the most niche users relevant to their field. In this program, we will teach you everything you need to know to become a professional digital marketer.

With this knowledge you’ll be able to:

  • Understand the digital marketing trends and prepare effective campaigns
  • Work with multiple social media platforms like Facebook, Instagram, LinkedIn, etc
  • Become an expert in Facebook Ads Manager and Facebook Pixel
  • Create proper content that drives engagement
  • Grow and retain an active audience in various social media channels
  • Master Google Adwords and Search Engine Optimization
  • Work as a freelance digital marketer in marketplaces like Upwork, Fiverr, People Per Hour, etc

Curriculum

  • Chapter 00: Welcome

    0:0m
    • C0.01: Welcome to your learning journey!

      Resource
    • C0.02: What is Learnio?

      Resource
    • C0.03: Setting goals

      Resource
    • C0.04: Join our Community

      Resource
    • C0.05: How it works: Assignments

      Resource
  • Chapter 01: Introduction to Digital Marketing

    48:18m
    • C1.00 Course Introduction from Mentor

      Video
    • C1.01 Chapter Intro: What will we learn

      Video
    • C1.02 Introduction to Digital Marketing

      Video
    • C1.03 History of Digital Marketing

      Video
    • C1.04 Traditional Marketing vs Digital Marketing

      Video
    • C1.05 Why do we need Digital Marketing and how this is changing our life

      Video
    • C1.06 Bonus: A Short Video of a clip from a Football Match Which Used AR

      Video
    • C1.07 Platforms and Tools used for Digital Marketing

      Video
    • C1.08 Growth of Digital Marketing World Wide

      Video
    • C1.09 Recap of the Section

      Video
    • C1.10 Quiz: Traditional vs Digital Marketing - Identify What's what!

      Resource
  • Chapter 02: Introduction to Facebook Marketing and Facebook Pages

    98:29m
    • C2.01 What will we learn in this Section

      Video
    • C2.02 Introduction to Facebook Marketing and Facebook Pages

      Video
    • C2.03 How we can use Facebook to Market Products and Services

      Video
    • C2.04 Difference Between a Facebook Page, a Facebook Profile and Facebook Groups

      Video
    • C2.05 Things to Consider Before Opening a Facebook Page

      Video
    • C2.06 How to Open a Facebook Page Part 1

      Video
    • C2.07 How to Open a Facebook Page Part 2

      Video
    • C2.07.01 Call to Action Buttons

      Video
    • C2.08 Customizing a Facebook Page

      Video
    • C2.09 Understanding Basic Facebook Page Settings

      Video
    • C2.10 Recap of the Whole Section What did we learn from this section and how we can Apply it in Real life (Personal and Professional Use Case)

      Video
    • C2.11 Assignment: Open up a Facebook Page of your own and Send us the link

      Resource
    • C2.12 Bonus How to create Instant Reply and Greeting Messages which works for you Automatically

      Video
  • Chapter 03: Introduction to Facebook Business Manager

    62:26m
    • C3.01 - Chapter Intro: What will we learn

      Video
    • C3.02 What is Facebook Business Manager

      Video
    • C3.03 How to Open a Facebook Business

      Video
    • C3.03.1 Business suite to business manager transformation

      Video
    • C3.04 Assignment: Send a Screenshot of your Own Business Manager Account

      Resource
    • C3.05 How to Add your page to Facebook Business Manager

      Video
    • C3.06 Advantages of Facebook Business Manager

      Video
    • C3.07 How to Increase security of Facebook Business Manager

      Video
    • C3.08 Features of Facebook Business Manager and how Facebook is building a Business Eco system

      Video
    • C3.09 How to request access to clients Facebook Page and Business assets

      Video
    • C3.10 Recap of the Whole Section_ What did we learn from this section and how we can Apply it in Real life (Personal and Professional Use Case)

      Video
    • C3.11 Quiz: MCQ regarding Facebook Business Manager

      Resource
    • C3.12 Bonus_ How to Add FAQ which automatically replies for you whether you are online or not on Facebook Page

      Video
  • Chapter 04: Introduction to Facebook Ads

    178:16m
    • C4.01 Chapter Intro_ What will we learn

      Video
    • C4.02 What is Facebook Ads and Facebook Algorithm - How it Works

      Video
    • C4.03 Basic Introduction to Facebook Ads

      Video
    • C4.04 Basic Advertising Terminology

      Video
    • C4.05 Quiz on the Advertising Terminology

      Resource
    • C4.06 How to set up Facebook Ad Account

      Video
    • C4.07 Developing Facebook Ads Strategy

      Video
    • C4.08 Boost post vs Facebook Ads Manager

      Video
    • C4.09 Understanding Facebook Ads Structure

      Video
    • C4.10 Understanding Facebook Ads Objectives

      Video
    • C4.11 Facebook Ads Audience Selection

      Video
    • C4.12 Bonus: Learn more about Facebook Targeting

      Resource
    • C4.13 How to Select your Audience - Demographic Selection

      Video
    • C4.14 How to Select your Audience - Behavior Selection

      Video
    • C4.15 Facebook Ads Placements

      Video
    • C4.16 Choosing ad Format - Single image ads

      Video
    • C4.17 Choosing ad Format - Video ads

      Video
    • C4.18 Choosing ad Format - Carousel ads

      Video
    • C4.19 Animation Ads

      Video
    • C4.20 Key Facebook Ad Policies

      Video
    • C4.21 Recap of the Whole Section_ What did we learn from this section and how we can Apply it in Real life (Personal and Professional Use Case)

      Video
    • C4.22 Assignment on Target Audience

      Resource
    • C4.23 Assignment: Understanding your selection for Target Audience

      Resource
    • C4.24 Case Study: See how businesses are growing with Facebook marketing.

      Resource
  • Chapter 05: Defining a Digital Business, Identifying Opportunities and Digital Customer Avatar Creation

    99:47m
    • C5.02 Traditional Offline Business vs Digital Business, Advantages of Digital business, How to reach to people virtually

      Video
    • C5.03 Case Study: 3 Digital transformation examples to inspire your journey

      Resource
    • C5.04 Different type of Business transitioning to Digital - How to be better from competition

      Video
    • C5.05 Define and Find out the Business Goals

      Video
    • C5.06 Brand, Product and Service Positioning

      Video
    • C5.07 Marketing vs Branding

      Video
    • C5.08 Understanding Consumer Behavior

      Video
    • C5.09 Finding out the USP

      Video
    • C5.10 Quiz: General Quiz about different Brands and their USP

      Resource
    • C5.11 Design and Define a Customer Avatar - Application of a customer avatar in Facebook Ads

      Video
    • C5.12 Bonus: Customer Avatar Worksheet

      Resource
    • C5.13 Bonus_ Case Study on IKEA's Customer Avatar

      Video
    • C5.13.1 Bonus Download: Case Study on IKEA's Customer Avatar

      Resource
    • C5.14 SWOT Analysis

      Video
    • C5.15 Bonus: SWOT Analysis Worksheet

      Resource
    • C5.16 AIDA Analysis

      Video
    • C5.17 Download: AIDA Analysis Worksheet

      Resource
    • C5.18 Digital Product _ Service Life Cycle_ How to Deisgn and Plan for a Digital Business

      Video
    • C5.19 Download: Flow chart for Digital Business

      Resource
    • 5.21 Assignment on SWOT analysis

      Resource
    • 5.22 Case Study: 11 Inspiring Case Studies Of Digital Transformation

      Resource
  • Chapter 06: Advanced Facebook Ads

    91:45m
    • C6.01 Section Intro_ What will we learn

      Video
    • C6.02 Introduction to Advanced Facebook Ads

      Video
    • C6.03 Facebook Ad Strategy For Ad Planning According To Objectives

      Video
    • C6.04 Different Type of Ads

      Video
    • C6.05 Quiz: Different type of Ad Objectives

      Resource
    • C6.06 Create traffic ads

      Video
    • C6.07 Create reach ads

      Video
    • C6.08-09 Create Engagement ads and Create Page Like ads

      Video
    • C6.10 Create Message ads

      Video
    • C6.11 Create Brand Awareness ads

      Video
    • C6.12 Lead Generation ads

      Video
    • C6.13 Lead Gen via Messages

      Video
    • C6.14 Assignment

      Resource
    • C6.15 Instant Articles

      Video
    • C6.16 Facebook Article on Bidding Strategy and Automatic Bidding vs Custom Bidding

      Resource
    • C6.18 Case Study: Partner + advertiser case studies

      Resource
  • Chapter 07: Now Let's Understand Content Marketing

    186:13m
    • C7.02 What is Content Marketing

      Video
    • C7.03 Content variations

      Video
    • C7.04 Example of Content Variations

      Video
    • C7.05 Copywriting strategy

      Video
    • C7.06 Social media content

      Video
    • C7.07 Design Content for Free and Easy with Canva

      Video
    • C7.08 Advanced Canva Settings and Walk Around

      Video
    • C7.09 Designing with Canva

      Video
    • C7.10 Assignment

      Resource
    • C7.11 Basic Video Editing

      Video
    • C7.12 Content Marketing Plan

      Video
    • C7.13 Plagiarism Checker for Text Based Contents and google Readability Test

      Video
    • C7.14 Quiz: MCQ to differentiate content marketing from social media marketing

      Resource
  • Chapter 8: Facebook Creator Studio and Publishing Tools

    51:16m
    • C8.01 Introduction to Facebook Publishing Tools and CRM(Customer Relationship Management) Tools

      Video
    • C8.02 Introduction to Facebook Creator Studio and Walk-around of the options

      Video
    • C8.03 Facebook Post Scheduling and Stats

      Video
    • C8.04 Facebook Monetization_ Earn from Facebook! How to earn being a content creator

      Video
    • C8.05 Facebook Instant Experience (Canvas)

      Video
    • C8.06 Assignment

      Resource
  • Chapter 9: How to Make Cool Websites with ease

    195:38m
    • C9.02 Importance of Websites

      Video
    • C9.03 Benefits of websites

      Video
    • C9.04 What is Domain?

      Video
    • C9.05 What is Hosting?

      Video
    • C9.06 How to Buy Domain and Hosting?

      Video
    • C9.07 Quiz: MCQ regarding the definition and difference between Domain and Hosting

      Resource
    • C9.08 Different Type of Websites and Power of E-commerce Website

      Video
    • C9.09 Introduction to Wix.com

      Video
    • C9.10 Introduction to Wordpress

      Video
    • C9.11 Make a Quick Website with Wix

      Video
    • C9.12 Let's Now See How we can install WordPress practically!

      Video
    • C9.13 WordPress Themes - Theme Installation, Customization and Plugins

      Video
    • C9.15 Website Security and What is SSL Certificate?

      Video
    • C9.16 Introduction to CloudFlare and Get FREE SSL Certificate

      Video
    • C9.18 Assignment

      Resource
  • Chapter 10: Facebook Pixel

    31:16m
    • C10.01 Understanding Facebook Pixel

      Video
    • C10.02 How we can leverage Facebook Pixel

      Video
    • C10.03 How to Install Facebook Pixel

      Video
    • C10.04 How to read data from Facebook Pixel

      Video
    • C10.05 How to Create a Custom and Lookalike audience using the Facebook Pixel

      Video
    • C10.06 Quiz: Facebook Pixel

      Resource
  • Chapter 11: Facebook Commerce Manager

    39:19m
    • C11.01 What is Facebook commerce Manager

      Video
    • C11.02 How we can leverage from Facebook Commerce Manager

      Video
    • C11.03 How to add products in commerce Manager:Catalog

      Video
    • C11.04 How to use Collections in Facebook Ads

      Video
    • C11.05 Facebook Commerce Guidelines

      Video
  • Chapter 12: Managing Facebook Shops

    29:35m
    • C12.01 What is Facebook shops

      Video
    • C12.02 How to Set up Facebook Shops

      Video
    • C12.04 How to add products in Facebook shops

      Video
    • C12.05 How to Customize Facebook shops

      Video
    • C12.06 Assignment

      Resource
    • C12.07 Case Study: Pink Tag Boutique Boosting online sales with Facebook Shops and Live Shopping

      Resource
  • Chapter 13: Introduction to Instagram

    63:33m
    • C13.2 What is Instagram - Why it is so Popular? History of Instagram

      Video
    • C13.3 Basic Terminology of Instagram

      Video
    • C13.4 Opening Instagram Personal Profile and Business Profile

      Video
    • C13.5 How to connect your Facebook Page to Instagram

      Video
    • C13.6 Build Your Instagram Marketing Strategy

      Video
    • C13.7 Successful Instagram Profile Auditing

      Video
    • C13.8 how to grow your instagram follower base

      Video
  • Chapter 14: Instagram Advanced Features

    63:45m
    • C14.2 Intro of Instagram Ads

      Video
    • C14.3 Instagram Ads and Facebook Ads - an Ecosystem

      Video
    • C14.4 Advanced Instagram Ads and Targeting options

      Video
    • C14.5 Instagram Reels - The New TikTok?

      Video
    • C14.6 Instagram Paid Partnership - How Celebs Make Money!

      Video
    • C14.7 IGTV - Instagram's YouTube!

      Video
    • C14.8 Instagram Security - VERY IMPORTANT!

      Video
  • Thank you!

    0:0m
    • Congratulations

      Resource
  • Chapter 15: Introduction to Google Ads

    98:16m
    • C15.2 Introduction to Google Ads

      Video
    • C15.3 Features of google ads

      Video
    • C15.4 Things to know before working with Google Ads

      Video
    • C15.5 More Terminologies to Master google Ads

      Video
    • C15.6 Google Ads Manager Walkaround

      Video
    • C15.8 Google Ads Settings

      Video
    • C15.9 Understanding the application of different type of Google Ads

      Video
  • Chapter 16: Introduction to Google Keyword Planner

    76:19m
    • C16.2 Introduction to Search Engine Optimization (SEO)

      Video
    • C16.3 Introduction to Search Engine Marketing (SEM)

      Video
    • C16.4 SEO vs SEM

      Video
    • C16.5 Introduction to google Keyword Planner

      Video
    • C16.6 What are keywords and why are they essential_

      Video
    • C16.7 Finding top keywords for your_company with Google Keyword Planner

      Video
    • C16.8 Bonus Steps to use the Google Keyword Planner to Perfection

      Video
  • Chapter 17: Advanced Google Ads

    140:40m
    • C17.2 Introduction of Advanced google Ads and the best practices

      Video
    • C17.3 Different Type of Advaced Google Ads that professional digital Marketers use and Their application

      Video
    • C17.4 The structure of a campaign in Google Ads

      Video
    • C17.5 Creating Google Display Campaign Ad Part 1 - Campaign Settings

      Video
    • C17.6 Creating Google Display Campaign Ad Part 2 - Budget and Bidding

      Video
    • C17.7 Creating Google Display Campaign Ad Part 3 - Targeting

      Video
    • C17.8 Creating Google Display Campaign Ad Part 4 - Ads and Extensions

      Video
    • C17.9 Digging Deeper - Creating Google Search Campaign Ad

      Video
    • C17.4 The structure of a campaign in Google Ads

      Video
    • C17.12 Google Ads Strategy _ policy

      Video
    • C17.11 Creating Google Ads - Video Campaign

      Video
  • Chapter 18: Introduction to YouTube

    138:15m
    • C18.2 What is YouTube and How to Use this platform

      Video
    • C18.3 Create a YouTube channel

      Video
    • C18.4 Creating Channel Background and Channel Logo

      Video
    • C18.5 Youtube Channel Settings a complete walkaround

      Video
    • C18.6 Uploading a video

      Video
    • C18.7 Video thumbnail and Custom Thumbnail Integration

      Video
    • C18.8 Keyword research and tag - Optimizing your YouTube Video

      Video
    • C18.9 Youtube SEO

      Video
    • C18.10 YouTube Marketing Tools will make your life easier

      Video
    • C18.11 YouTube Monetization

      Video
    • C18.12 Youtube Ad Policy and Youtube Terms of Agreement

      Video
    • C18.13 Copyright Strike and Royalty Free contents

      Video
    • C18.14 Create an AdSense account

      Video
    • C18.15 Adsense Account dashboard

      Video
  • Chapter 19: Search Engine Optimization (SEO)

    44:26m
    • C19.2 Walk Around of SEO and Why it is so important

      Video
    • C19.4 How Search Engines and SEO Work

      Video
    • C19.5 Customers and Keywords - Very important for SEO Success

      Video
    • C19.6 Keyword Research Tips

      Video
    • C19.7 Keyword Research Tools - Makes your life easier

      Video
  • Chapter 20: Google Analytics

    52:55m
    • C20.2 Introduction to Google Analytics

      Video
    • C20.3 Why use Google Analytics

      Video
    • C20.4 How to use Google Analytics

      Video
    • C20.7 7 Ways to Use Google Analytics to Improve Your Website

      Video
    • C20.6 Using Google Analytics Reports

      Video
  • Chapter 21: Introduction to LinkedIn

    91:28m
    • C21.2 Introduction to LinkedIn

      Video
    • C21.3 Create a LinkedIn account_ Your Online CV

      Video
    • C21.4 How Professional LinkedIn Profile Helps

      Video
    • C21.5 How to make a great LinkedIn Profile

      Video
    • C21.6 Account overview

      Video
    • C21.7 LinkedIn Jobs_ how to get jobs from LinkedIn

      Video
    • C21.8 LinkedIn Checklist

      Video
    • C21.9 LinkedIn Business Page_ reach clients through LinkedIn

      Video
    • C21.10 LinkedIn Summary Writing

      Video
    • C21.11 LinkedIn Post Ideas!

      Video
  • Chapter 22: Introduction to LinkedIn Ads

    43:20m
    • C22.2 LinkedIn Ad manager

      Video
    • C22.3 Different types of LinkedIn Ads and Usage

      Video
    • C22.4 LinkedIn Ads objectives and the overall Journey

      Video
    • C22.5 LinkedIn Budget and Cost Analysis

      Video
    • C22.6 Understanding results from LinkedIn Ads

      Video
  • Chapter 23: Email Marketing and Use of Email Marketing

    41:38m
    • C23.2 What is email Marketing and the effectiveness of Email Marketing

      Video
    • C23.3 When to use Email Maketing

      Video
    • C23.4 Different Types of Email Marketing

      Video
    • C23.5 Email Marketing Strategies

      Video
    • C23.6 How to Collect Emails for Email Marketing

      Video
    • C23.7 How to send marketing email

      Video
    • C23.8 Email Marketing Compliances

      Video
    • C23.9 Don_t Send emails to Spam Folder!

      Video
  • Chapter 24: Introduction to Pinterest

    61:21m
    • C24.2 What is Pinterest and the impact of Pinterest in Digital Businesses

      Video
    • C24.3 Opening a Pinterest Business Account for brand new users

      Video
    • C24.4 How to set up an account if you have a private Pinterest profile

      Video
    • C24.5 Optimizing Pinterest Profile with Pins

      Video
    • C24.6 Pinterest Marketing Strategy

      Video
    • C24.7 Different Pin Formats

      Video
    • C24.8 Creating Boards

      Video
    • C24.9 Adding Pinterest to your Website

      Video
  • Chapter 25: Introduction to Twitter

    46:49m
    • C25.2 What is Twitter and the impact of Twitter in Digital Businesses

      Video
    • C25.3 Creating a Twitter Account

      Video
    • C25.4 Tips and Tricks in choosing Twitter Username and Handle

      Video
    • C25.5 How to use Twitter for Business

      Video
    • C25.6 Power of Hashtags in twitter

      Video
    • C25.7 Why Twitter Marketing and what is twitter marketing strategy

      Video
    • C25.8 How to use Twitter for Business with tips and tricks

      Video
  • Chapter 26: Twitter Ads

    27:1m
    • C26.2 Introduction to Twitter Ads and Impact on Digital Business

      Video
    • C26.3 Creating Twitter Ads account

      Video
    • C26.4 What is Twitter Ads

      Video
    • C26.5 What is Promoted Tweets

      Video
    • C26.6 Twitter Ad format and features

      Video
    • C26.7 Twitter Ad Objectives

      Video
    • C26.8 Promote mode and Ad audience selection on Twitter

      Video
  • Chapter 27: Conclusion

    0:0m
    • Congratulations

      Resource
  • Final Exam

    0:0m
    • Assignment Guidelines

      Resource
    • Assignment Questions (1-19) [5x14 = 70 marks and 2x5 = 10 marks. Total 80 Marks]

      Resource
    • Assignment Questions - 20 [1x20 = 20 Marks]

      Resource