Digital Marketing

Digital Marketing is the future of marketing and it has already taken a fair share of the overall marketing world. With proper digital marketing strategies, companies can easily target the most niche users relevant to their field. In this program, we will teach you everything you need to know to become a professional digital marketer.

Course Contents

SELF PACED

80 Hours

MENTOR LED

40 Hours

TESTS

10+

ASSIGNMENTS

6

With this knowledge you will be able to

  • Understand the digital marketing trends and prepare effective campaigns
  • Grow and retain an active audience in various social media channels
  • Work with multiple social media platforms like Facebook, Instagram, LinkedIn, etc
  • Master Google Adwords and Search Engine Optimization
  • Become an expert in Facebook Ads Manager and Facebook Pixel
  • Work as a freelance digital marketer in marketplaces like Upwork, Fiverr, People Per Hour, etc
  • Create proper content that drives engagement

Course Curriculum

  • Chapter 00: Welcome

    • C0.01 - Welcome to Coderstrust

    • C0.02 - Welcome to Digital Jobs Albania

    • C0.03 - Welcome to your learning journey!

    • C0.04 - Coderstrust & You

    • C0.05 - Setting goals

    • C0.06 - How it works: Assignments

    • C0.07 - Join our Community

  • Chapter 01: Introduction to Digital Marketing

    • C1.00 Course Introduction from Mentor

    • C1.01 Chapter Intro: What will we learn

    • C1.02 Introduction to Digital Marketing

    • C1.03 History of Digital Marketing

    • C1.04 Traditional Marketing vs Digital Marketing

    • C1.05 Why do we need Digital Marketing and how this is changing our life

    • C1.06 Bonus: A Short Video of a clip from a Football Match Which Used AR

    • C1.07 Platforms and Tools used for Digital Marketing

    • C1.08 Growth of Digital Marketing World Wide

    • C1.09 Recap of the Section

    • C1.10 Quiz: Traditional vs Digital Marketing - Identify What's what!

  • Chapter 02: Introduction to Facebook Marketing and Facebook Pages

    • C2.01 What will we learn in this Section

    • C2.02 Introduction to Facebook Marketing and Facebook Pages

    • C2.03 How we can use Facebook to Market Products and Services

    • C2.04 Difference Between a Facebook Page, a Facebook Profile and Facebook Groups

    • C2.05 Things to Consider Before Opening a Facebook Page

    • C2.06 How to Open a Facebook Page Part 1

    • C2.07 How to Open a Facebook Page Part 2

    • C2.07.01 Call to Action Buttons

    • C2.08 Customizing a Facebook Page

    • C2.09 Understanding Basic Facebook Page Settings

    • C2.10 Recap of the Whole Section What did we learn from this section and how we can Apply it in Real life (Personal and Professional Use Case)

    • C2.11 Assignment: Open up a Facebook Page of your own and Send us the link

    • C2.12 Bonus How to create Instant Reply and Greeting Messages which works for you Automatically

  • Chapter 03: Introduction to Facebook Business Manager

    • C3.01 - Chapter Intro: What will we learn

    • C3.02 What is Facebook Business Manager

    • C3.03 How to Open a Facebook Business

    • C3.03.1 Business suite to business manager transformation

    • C3.04 Assignment: Send a Screenshot of your Own Business Manager Account

    • C3.05 How to Add your page to Facebook Business Manager

    • C3.06 Advantages of Facebook Business Manager

    • C3.07 How to Increase security of Facebook Business Manager

    • C3.08 Features of Facebook Business Manager and how Facebook is building a Business Eco system

    • C3.09 How to request access to clients Facebook Page and Business assets

    • C3.10 Recap of the Whole Section_ What did we learn from this section and how we can Apply it in Real life (Personal and Professional Use Case)

    • C3.11 Quiz: MCQ regarding Facebook Business Manager

    • C3.12 Bonus_ How to Add FAQ which automatically replies for you whether you are online or not on Facebook Page

  • Chapter 04: Introduction to Facebook Ads

    • C4.01 Chapter Intro_ What will we learn

    • C4.02 What is Facebook Ads and Facebook Algorithm - How it Works

    • C4.03 Basic Introduction to Facebook Ads

    • C4.04 Basic Advertising Terminology

    • C4.05 Quiz on the Advertising Terminology

    • C4.06 How to set up Facebook Ad Account

    • C4.07 Developing Facebook Ads Strategy

    • C4.08 Boost post vs Facebook Ads Manager

    • C4.09 Understanding Facebook Ads Structure

    • C4.10 Understanding Facebook Ads Objectives

    • C4.11 Facebook Ads Audience Selection

    • C4.12 Bonus: Learn more about Facebook Targeting

    • C4.13 How to Select your Audience - Demographic Selection

    • C4.14 How to Select your Audience - Behavior Selection

    • C4.15 Facebook Ads Placements

    • C4.16 Choosing ad Format - Single image ads

    • C4.17 Choosing ad Format - Video ads

    • C4.18 Choosing ad Format - Carousel ads

    • C4.19 Animation Ads

    • C4.20 Key Facebook Ad Policies

    • C4.21 Recap of the Whole Section_ What did we learn from this section and how we can Apply it in Real life (Personal and Professional Use Case)

    • C4.22 Assignment on Target Audience

    • C4.23 Assignment: Understanding your selection for Target Audience

    • C4.24 Case Study: See how businesses are growing with Facebook marketing.

  • Chapter 05: Defining a Digital Business, Identifying Opportunities and Digital Customer Avatar Creation

    • C5.02 Traditional Offline Business vs Digital Business, Advantages of Digital business, How to reach to people virtually

    • C5.03 Case Study: 3 Digital transformation examples to inspire your journey

    • C5.04 Different type of Business transitioning to Digital - How to be better from competition

    • C5.05 Define and Find out the Business Goals

    • C5.06 Brand, Product and Service Positioning

    • C5.07 Marketing vs Branding

    • C5.08 Understanding Consumer Behavior

    • C5.09 Finding out the USP

    • C5.10 Quiz: General Quiz about different Brands and their USP

    • C5.11 Design and Define a Customer Avatar - Application of a customer avatar in Facebook Ads

    • C5.12 Bonus: Customer Avatar Worksheet

    • C5.13 Bonus_ Case Study on IKEA's Customer Avatar

    • C5.13.1 Bonus Download: Case Study on IKEA's Customer Avatar

    • C5.14 SWOT Analysis

    • C5.15 Bonus: SWOT Analysis Worksheet

    • C5.16 AIDA Analysis

    • C5.17 Download: AIDA Analysis Worksheet

    • C5.18 Digital Product _ Service Life Cycle_ How to Deisgn and Plan for a Digital Business

    • C5.19 Download: Flow chart for Digital Business

    • 5.21 Assignment on SWOT analysis

    • 5.22 Case Study: 11 Inspiring Case Studies Of Digital Transformation

  • Chapter 06: Advanced Facebook Ads

    • C6.01 Section Intro_ What will we learn

    • C6.02 Introduction to Advanced Facebook Ads

    • C6.03 Facebook Ad Strategy For Ad Planning According To Objectives

    • C6.04 Different Type of Ads

    • C6.05 Quiz: Different type of Ad Objectives

    • C6.06 Create traffic ads

    • C6.07 Create reach ads

    • C6.08-09 Create Engagement ads and Create Page Like ads

    • C6.10 Create Message ads

    • C6.11 Create Brand Awareness ads

    • C6.12 Lead Generation ads

    • C6.13 Lead Gen via Messages

    • C6.14 Assignment

    • C6.15 Instant Articles

    • C6.16 Facebook Article on Bidding Strategy and Automatic Bidding vs Custom Bidding

    • C6.18 Case Study: Partner + advertiser case studies

  • Chapter 7: Now Let's Understand Content Marketing

    • C7.02 What is Content Marketing

    • C7.03 Content variations

    • C7.04 Example of Content Variations

    • C7.05 Copywriting strategy

    • C7.06 Social media content

    • C7.07 Design Content for Free and Easy with Canva

    • C7.08 Advanced Canva Settings and Walk Around

    • C7.09 Designing with Canva

    • C7.10 Assignment

    • C7.11 Basic Video Editing

    • C7.12 Content Marketing Plan

    • C7.13 Plagiarism Checker for Text Based Contents and google Readability Test

    • C7.14 Quiz: MCQ to differentiate content marketing from social media marketing

  • Chapter 8: Facebook Creator Studio and Publishing Tools

    • C8.01 Introduction to Facebook Publishing Tools and CRM(Customer Relationship Management) Tools

    • C8.02 Introduction to Facebook Creator Studio and Walk-around of the options

    • C8.03 Facebook Post Scheduling and Stats

    • C8.04 Facebook Monetization_ Earn from Facebook! How to earn being a content creator

    • C8.05 Facebook Instant Experience (Canvas)

    • C8.06 Assignment

  • Chapter 9: How to Make Cool Websites with ease

    • C9.02 Importance of Websites

    • C9.03 Benefits of websites

    • C9.04 What is Domain?

    • C9.05 What is Hosting?

    • C9.06 How to Buy Domain and Hosting?

    • C9.07 Quiz: MCQ regarding the definition and difference between Domain and Hosting

    • C9.08 Different Type of Websites and Power of E-commerce Website

    • C9.09 Introduction to Wix.com

    • C9.10 Introduction to Wordpress

    • C9.11 Make a Quick Website with Wix

    • C9.12 Let's Now See How we can install WordPress practically!

    • C9.13 WordPress Themes - Theme Installation, Customization and Plugins

    • C9.15 Website Security and What is SSL Certificate?

    • C9.16 Introduction to CloudFlare and Get FREE SSL Certificate

    • C9.18 Assignment

  • Chapter 10: Facebook Pixel

    • C10.01 Understanding Facebook Pixel

    • C10.02 How we can leverage Facebook Pixel

    • C10.03 How to Install Facebook Pixel

    • C10.04 How to read data from Facebook Pixel

    • C10.05 How to Create a Custom and Lookalike audience using the Facebook Pixel

    • C10.06 Quiz: Facebook Pixel

  • Chapter 11: Facebook Commerce Manager

    • C11.01 What is Facebook commerce Manager

    • C11.02 How we can leverage from Facebook Commerce Manager

    • C11.03 How to add products in commerce Manager:Catalog

    • C11.04 How to use Collections in Facebook Ads

    • C11.05 Facebook Commerce Guidelines

  • Chapter 12: Managing Facebook Shops

    • C12.01 What is Facebook shops

    • C12.02 How to Set up Facebook Shops

    • S12 C03 How to Set up Facebook Shops

    • C12.04 How to add products in Facebook shops

    • C12.05 How to Customize Facebook shops

    • C12.06 Assignment

    • C12.07 Case Study: Pink Tag Boutique Boosting online sales with Facebook Shops and Live Shopping

  • Chapter 13: Introduction to Instagram

    • C13.1 What is Instagram - Why it is so Popular? History of Instagram

    • C13.2 Basic Terminology of Instagram

    • C13.3 Opening Instagram Personal Profile and Business Profile

    • C13.4 How to connect your Facebook Page to Instagram

    • C13.5 Build Your Instagram Marketing Strategy

    • C13.6 Successful Instagram Profile Auditing

    • C13.7 how to grow your instagram follower base

    • C13.8 Assignment on Instagram

  • Chapter 14: Instagram Advanced Features

    • C14.1 Intro of Instagram Ads

    • C14.2 Instagram Ads and Facebook Ads - an Ecosystem

    • C14.3 Advanced Instagram Ads and Targeting options

    • C14.4 Instagram Reels - The New TikTok?

    • C14.5 Instagram Paid Partnership - How Celebs Make Money!

    • C14.6 IGTV - Instagram's YouTube!

    • C14.7 Instagram Security - VERY IMPORTANT!

  • Chapter 15: Introduction to Google Ads

    • C15.2 Introduction to Google Ads

    • C15.3 Features of google ads

    • C15.4 Things to know before working with Google Ads

    • C15.5 More Terminologies to Master google Ads

    • C15.6 Google Ads Manager Walk around

    • C15.8 Google Ads Settings

    • C15.9 Understanding the application of different type of Google Ads

  • Chapter 16: Introduction to Google Keyword Planner

    • C16.2 Introduction to Search Engine Optimization (SEO)

    • C16.3 Introduction to Search Engine Marketing (SEM)

    • C16.4 SEO vs SEM

    • C16.5 Introduction to google Keyword Planner

    • C16.6 What are keywords and why are they essential?

    • C16.7 Finding top keywords for your company with Google Keyword Planner

    • C16.8 Bonus Steps to use the Google Keyword Planner to Perfection

  • Chapter 17: Advanced Google Ads

    • C17.2 Introduction of Advanced google Ads and the best practices

    • C17.3 Different Type of Advaced Google Ads that professional digital Marketers use and Their application

    • C17.4 The structure of a campaign in Google Ads

    • C17.5 Creating Google Display Campaign Ad Part 1 - Campaign Settings

    • C17.6 Creating Google Display Campaign Ad Part 2 - Budget and Bidding

    • C17.7 Creating Google Display Campaign Ad Part 3 - Targeting

    • C17.8 Creating Google Display Campaign Ad Part 4 - Ads and Extensions

    • C17.9 Digging Deeper - Creating Google Search Campaign Ad

    • C17.10 Introduction to Youtube Ads

    • C17.11 Creating Google Ads - Video Campaign

    • C17.12 Google Ads Strategy & policy

  • Chapter 18: Introduction to YouTube

    • C18.2 What is YouTube and How to Use this platform

    • C18.3 Create a YouTube channel

    • C18.4 Creating Channel Background and Channel Logo

    • C18.5 Youtube Channel Settings a complete walkaround

    • C18.6 Uploading a video

    • C18.7 Video thumbnail and Custom Thumbnail Integration

    • C18.8 Keyword research and tag - Optimizing your YouTube Video

    • C18.9 Youtube SEO

    • C18.10 YouTube Marketing Tools will make your life easier

    • C18.11 YouTube Monetization

    • C18.12 Youtube Ad Policy and Youtube Terms of Agreement

    • C18.13 Copyright Strike and Royalty Free contents

    • C18.14 Create an AdSense account

    • C18.15 Adsense Account dashboard

  • Chapter 19: Search Engine Optimization (SEO)

    • C19.2 Walk Around of SEO and Why it is so important

    • C19.3 SEO Terms that you should know

    • C19.4 How Search Engines and SEO Work

    • C19.5 Customers and Keywords - Very important for SEO Success

    • C19.6 Keyword Research Tips

    • C19.7 Keyword Research Tools - Makes your life easier

    • C19.8 Factors of SEO Success

    • C19.9 Website Speed and why it is needed

    • C19.10 Website Speed Test Tools

    • C19.11 Domain Authority and Google Search Colsole

    • C19.12 On page and Off Page SEO

    • C19.13 Black Hat and White Hat SEO

    • C19.14 Introduction to Yoast SEO Tool

  • Chapter 20: Google Analytics

    • C20.2 Introduction to Google Analytics

    • C20.3 Why use Google Analytics

    • C20.4 How to use Google Analytics

    • C20.5 Set up and Walk Around of google Analytics

    • C20.6 Using Google Analytics Reports

    • C20.7 7 Ways to Use Google Analytics to Improve Your Website

  • Chapter 21: Introduction to LinkedIn

    • C21.2 Introduction to LinkedIn

    • C21.3 Create a LinkedIn account: Your Online CV

    • C21.4 How Professional LinkedIn Profile Helps

    • C21.5 How to make a great LinkedIn Profile

    • C21.6 Account overview

    • C21.7 LinkedIn Jobs: how to get jobs from LinkedIn

    • C21.8 LinkedIn Checklist

    • C21.9 LinkedIn Business Page: reach clients through LinkedIn

    • C21.10 LinkedIn Summary Writing

    • C21.11 LinkedIn Post Ideas!

  • Chapter 22: Introduction to LinkedIn Ads

    • C22.2 LinkedIn Ad manager

    • C22.3 Different types of LinkedIn Ads and Usage

    • C22.4 LinkedIn Ads objectives and the overall Journey

    • C22.5 LinkedIn Budget and Cost Analysis

    • C22.6 Understanding results from LinkedIn Ads

  • Chapter 23: Email Marketing and Use of Email Marketing

    • C23.2 What is email Marketing and the effectiveness of Email Marketing

    • C23.3 When to use Email Maketing

    • C23.4 Different Types of Email Marketing

    • C23.5 Email Marketing Strategies

    • C23.6 How to Collect Emails for Email Marketing

    • C23.7 How to send marketing email

    • C23.8 Email Marketing Compliances

    • C23.9 Don't Send emails to Spam Folder!

  • Chapter 24: Introduction to Pinterest

    • C24.2 What is Pinterest and the impact of Pinterest in Digital Businesses

    • C24.3 Opening a Pinterest Business Account for brand new users

    • C24.4 How to set up an account if you have a private Pinterest profile

    • C24.5 Optimizing Pinterest Profile with Pins

    • C24.6 Pinterest Marketing Strategy

    • C24.7 Different Pin Formats

    • C24.8 Creating Boards

    • C24.9 Adding Pinterest to your Website

  • Chapter 25: Introduction to Twitter

    • C25.2 What is Twitter and the impact of Twitter in Digital Businesses

    • C25.3 Creating a Twitter Account

    • C25.4 Tips and Tricks in choosing Twitter Username and Handle

    • C25.5 How to use Twitter for Business

    • C25.6 Power of Hashtags in twitter

    • C25.7 Why Twitter Marketing and what is twitter marketing strategy

    • C25.8 How to use Twitter for Business with tips and tricks

  • Chapter 26: Introduction to Twitter Ads

    • C26.2 Introduction to Twitter Ads and Impact on Digital Business

    • C26.3 Creating Twitter Ads account

    • C26.4 What is Twitter Ads

    • C26.5 What is Promoted Tweets

    • C26.6 Twitter Ad format and features

    • C26.7 Twitter Ad Objectives

    • C26.8 Promote mode and Ad audience selection on Twitter

  • Chapter 27: Introduction to Freelancing

    • C27.2 What is Freelancing and it can generate money

    • C27.3 Freelancing Platforms

    • C27.4 Works you can do as a Freelancer

    • C27.5 How to work as a Digital Marketer featuring Fiverr.Com

  • Chapter 28: Final Assignment

    • Assignment Guidelines

    • Assignment 1

    • Assignment 2

    • Assignment 3

    • Assignment 4

    • Assignment 5

    • Assignment 6

    • Assignment 7

    • Assignment 8

    • Assignment 9

    • Assignment 10

    • Assignment 11

    • Assignment 12

    • Assignment 13

    • Assignment 14

    • Assignment 15

  • Thank you!

    • Congratulations

We will also teach you SOFT SKILLS!

because you will need them to excel in the Freelance marketplaces

  • In addition to learning technical skills, you will also need freelancing skills, mostly tips and tricks on how to win jobs and grow your portfolio.
  • Most of the clients in the Freelance marketplaces communicate in English
  • With our expert mentors who are also professional freelancers, we have created a complete freelancing skills course that will take you from a beginner to an expert in no time.
  • To help you become better in your communication and negotiation, we will provide you with an Business English course.
  • We will teach you how to find appropriate jobs, write proper cover letters and negotiate to get better rates for your work.
  • We will start with the basics of the English language and we will teach you everything you need to know to communicate effectively with your clients.
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