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Instructor
Ekramul Hossain Khan
Ekram is a digital marketing expert with a love for creativity. He has worked with over 1000 startups from across the world, and spends time guiding and teaching people about marketing.

Description

In today's online world, digital marketing is a key part of any brand's marketing mix.  For many brands both big and small, Facebook is a key tool in reaching their relevant target audience online. To begin to communicate directly with your consumer on Facebook, you need to understand the fundamentals of Facebook Ad Manager.

With this knowledge you’ll be able to:

  • Learn to set up Facebook Ads Manager
  • Understand different features of a Facebook Ad
  • Learn to accurately target your Ad campaign
  • Item 4

Prerequisites and requirements

  • Basic English skills
  • Basic digital literacy skills

Curriculum

  • Chapter 0: Coderstrust

    0:48m

    • C0.01: Welcome to your learning journey!

       Resource

    • C0.02: What is Coderstrust?

       Video

    • C0.03: Coderstrust & You

       Resource

    • C0.04: Setting goals

       Resource

    • C0.05: Join our Community

       Resource

    • C0.06: How it works: Assignment example

       Resource

    • C0.07: How it works: Quiz

       Resource

  • Chapter 1: Introduction to Ads Manager

    2:56m

    • C1.01: What is Ad Manager?

      Resource

    • C1.02: What are the features of Ad Manager?

       Resource

    • C1.03: The difference between boosted posts and Facebook ads

       Resource

    • C1.04: Creating an Ad account

       Resource

    • C1.05: How to Set Up Your Facebook Ads Manager

       Video

    • C1.06: Quiz

       Resource

  • Chapter 2: Types of campaigns and popular campaign goals

    0:0m

    • C2.01: What is a campaign, and what are the elements?

       Resource

    • C2.02: How many types of campaigns are there?

       Resource

    • C2.03: How do you define your strategy/goal?

       Resource

    • C2.04: Choosing the right campaign objective for your goal

       Resource

    • C2.05: Quiz

       Resource

  • Chapter 3: Getting familiar with Ad Sets

    0:0m

    • C3.01: Elements of Ad Sets

       Resource

    • C3.02: Building Your Audience

       Resource

    • C3.03: Budget & Scheduling

       Resource

    • C3.04: Placements

       Resource

    • C3.05: Optimization and Delivery

       Resource

    • C3.06: Quiz

       Resource

  • Chapter 4: Audience Targeting

    0:0m

    • C4.01: Introduction to Audience Targetting

       Resource

    • C4.02: Core Audience (Location, Demographics, Connections)

       Resource

    • C4.03: Audience Interests

       Resource

    • C4.04: Custom Audiences

       Resource

    • C4.05: Lookalike Audiences

       Resource

    • C4.06: How to Narrow Down your audience

       Resource

    • C4.07: Quiz

       Resource

    • C4.08: Assignment

       Resource

    • Assignment Form (Don't Forget to Press Submit)

       Resource

  • Chapter 5: Introducing Ads

    7:43m

    • C5.01: Ads Formats

       Resource

    • C5.02: Elements of an Ad

       Resource

    • C5.03: How to Set Up Your Facebook Ad

       Video

    • C5.04: Assignment

       Resource

    • Assignment Form (Don't Forget to Press Submit)

       Resource

  • Chapter 6: Facebook Ad Policies

    0:0m

    • C6.01: Reviewing and understanding FB Ad policies

       Resource

    • C6.02: What to avoid and common mistakes

       Resource

    • C6.03: Prohibited Contents

       Resource

    • C6.04: What to do if your ads are disapproved

      Resource

  • Chapter 7: Posting Ads to Page with CTA

    0:0m

    • C7.01: What are CTAs and why do they matter?

       Resource

    • C7.02: How to post any CTA in Fb page, using Ad manager

       Resource

  • Chapter 8: How Billing Works

    0:0m

    • C8.01: Billing Process

       Resource

    • C8.02: When you are charged?

       Resource

    • One Last Step: Verification

       Resource

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