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Instructor
Joshua Agonya
Joshua is an entrepreneur, writer, and teacher currently working as the Associate Marketing Director at African Business Institute. He is interested in people and ideas that change the world. With his years of writing experience, Joshua has collaborated with Marifasasa and Coderstrust to develop a complete course on modern copywriting that covers everything you need to become a professional copywriter yourself.

Description

In this course, you will learn what copywriting is, the artistic and scientific ways to write your copies, and how you can monitor when your copy is working or not. The course structure is simple: 

  • Get Attention, 
  • Show the Advantage, 
  • Prove the Advantage, 
  • Persuade, and 

Call to Action

We shall also explore what these five processes mean in the digital age and how you can use them in the social media landscape. Get ready to create more leads by writing copies that stick, persuade, and sell.



With this knowledge you’ll be able to:

  • Conduct industry, product, and target market research
  • Select a local business/organisation for which to write ads
  • Fit your content and advertising efforts into an existing marketing strategy.
  • Develop an advertising strategy and plan.
  • Compare and contrast various advertising and its effectiveness
  • Identify advertising that properly executes an advertiser’s marketing strategy
  • Create ad layouts, scripts, and storyboards for selective platforms
  • Perform copyediting and copy fitting tasks

Prerequisites and requirements

  • Basic to intermediate Online Platforms & Social Media Management skills
  • Basic to Intermediate graphic design skills.
  • Intermediate English Composition & Writing Skills.


Ideal For: 

  • Entrepreneur: If you are starting out & you don’t know where to begin from or you don’t have the resources to outsource your copywriting.
  • Businessmen: Who want to understand and explain the businesses in few power words and phrases to customers. Do you want to help your marketing team speak from an influential position? This course is for you.
  • Sales Personnel: Who want to learn the process of persuading using written, then spoken power words.
  • Marketer: Whether you are doing it yourself or managing a marketing team, you have goals to meet. This course brings your closer to your goals.

Curriculum

  • Chapter 00: Coderstrust

    0:48m

    • C0.01: Welcome to your learning journey!

       Resource

    • C0.02: What is Coderstrust?

       Video

    • C0.03: Coderstrust & You

       Resource

    • C0.04: Setting goals

       Resource

    • C0.05: Join our Community

       Resource

    • C0.06: How it works: Assignments

       Resource

    • C0.07: How it works: Quiz

       Resource

  • Chapter 1: Meet The Instructor

    3:43m

    • Chapter 01 - First Things First

       Video

  • Chapter 2: Introduction

    32:9m

    • C2.01: Introduction

       Resource

    • Chapter 02 01 - What is Copywriting

       Video

    • C2.02: Introducing Copywriting

       Resource

    • Chapter 02 02 - Tyes of Copywriting

       Video

    • Chapter 02 03 - Styles of Copywriting

       Video

    • Chapter 02 04 - Preparing yourself to Copywrite

       Video

    • Chapter 02 05 - Character traits of Great Copywriters

       Video

    • Chapter 02 06 - The 10 Elements

       Video

    • Chapter 02 07 - Projects

       Video

    • Chapter 02: Assignment

       Resource

  • Chapter 3: Get Attention

    36:7m

    • C3.01: Get Attention

      Resource

    • Chapter 03 01 - First Impressions

       Video

    • Chapter 03 02 - 4 Functions of a Headline

       Video

    • Chapter 03 03 - 8 Headline Types

       Video

    • Chpater 03 04 - 4 Us Formula

       Video

    • Chapter 3 : Assignment

       Resource

  • Chapter 4: Show Customers an Advantage

    17:54m

    • C4.01: Show Customers an Advantage

       Resource

    • Chapter 04 01 - Showing the Customer an Advantage - Principle One

       Video

    • Chapter 04 02 - Principle 2 - You are on both sides

       Video

    • Chapter 04 03 - How to Use Emotions

       Video

    • Chapter 4 : Assignment

       Resource

  • Chapter 5: Proving the Advantage

    32:28m

    • C5.01: Proving the Advantage

       Resource

    • Chapter 05 01 - The Issue of Credibility (Evidence)

       Video

    • Chapter 05 02 - Constructive Evidence

       Video

    • Chapter 05 03 - Performance Evidence

       Video

    • Chapter 05 04 - Testimonial Evidence

       Video

    • Chapter 05 05 - Testing Evidence

       Video

    • Chapter 05 06 - How to use your Evidence

       Video

    • Chapter 05 07 - How to Present your Facts

       Video

    • Chapter 05 : Assignment

       Resource

  • Chapter 6: Persuading the Customer & Call to Action

    24:50m

    • C6.01: Persuading the Customer & Call to Action

       Resource

    • Chapter 06 01 Persuading the Customer

       Video

    • Chapter 06 02 - How to Use the three Swords

       Video

    • Chapter 06 03 - A Call to Action

       Video

    • Chapter 6 : Assignment

       Resource

  • Chapter 7: Digital and Social Copywriting

    13:31m

    • C7.01: Copywriting & Social Media

       Resource

    • Chapter 07 01 - Copywriting _ Social Media - Types of Social Media

       Video

    • Chapter 07 02 - Eight Aspects of Social Media

       Video

    • Chapter 07 03 - Ten Rules of Social

       Video

    • Chapter 07 04 - Getting Your Social Voice

       Video

    • Chapter 7 : Assignment

       Resource

  • Chapter 8: Wrapping Things Up

    28:34m

    • C8.01: Wrapping It Up

       Resource

    • Chapter 08 01 - Wrapping Things Up

       Video

    • Chapter 08 02 - Creating a Work Culture

       Video

    • Chapter 08 03 - Developing an Editorial Calendar

       Video

    • Chapter 08 04 - Motivating your Team

       Video

    • Chapter 08 05 - Careers in Copywriting

       Video

    • Chapter 08 06 - Investing in yourself and your Team

       Video

    • Chapter 08 07 - Final Projects Recap

       Video

    • Final Assignment

       Resource

  • Conclusion

    0:0m

    • One Last Step : Verification

       Resource

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