In this course, you will learn what copywriting is, the artistic and scientific ways to write your copies, and how you can monitor when your copy is working or not. The course structure is simple:
We shall also explore what these five processes mean in the digital age and how you can use them in the social media landscape. Get ready to create more leads by writing copies that stick, persuade, and sell.
Upon completion of the course you will be able to effectively:
Conduct industry, product, and target market research
Select a local business/organisation for which to write ads
Fit your content and advertising efforts into an existing MARKETING strategy.
Develop an ADVERTISING strategy and plan.
Compare and contrast various advertising and its effectiveness
Identify advertising that properly executes an advertiser’s marketing strategy
Write advertisements for selected media that execute your strategy and plan
Create ad layouts, scripts, and storyboards for selective platforms
Perform copyediting and copy fitting tasks
Prerequisites and requirements:
Basic to intermediate Online Platforms & Social Media Management skills
Basic to Intermediate graphic design skills.
Intermediate English Composition & Writing Skills.
Ideal For:
Entrepreneur: If you are starting out & you don’t know where to begin from or you don’t have the resources to outsource your copywriting.
Businessmen: Who want to understand and explain the businesses in few power words and phrases to customers. Do you want to help your marketing team speak from an influential position? This course is for you.
Sales Personnel: Who want to learn the process of persuading using written, then spoken power words.
Marketer: Whether you are doing it yourself or managing a marketing team, you have goals to meet. This course brings your closer to your goals.
Chapter 01 - First Things First
C2.01: Introduction
Chapter 02 01 - What is Copywriting
C2.02: Introducing Copywriting
Chapter 02 02 - Tyes of Copywriting
Chapter 02 03 - Styles of Copywriting
Chapter 02 04 - Preparing yourself to Copywrite
Chapter 02 05 - Character traits of Great Copywriters
Chapter 02 06 - The 10 Elements
Chapter 02 07 - Projects
Chapter 2 : Assignment
One Last Step : Verification
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